What to Do When Coupang Orders Stall: Troubleshooting & Solutions

This year, risks related to tariffs and associated policies have led many e-commerce sellers to explore new markets, with Korean platform Coupang attracting a significant number of new sellers. One common challenge sellers face is the difficulty in generating orders. However, timely troubleshooting followed by targeted actions can effectively help sellers adapt to the platform and solve order-related issues.

I. Common Reasons for No Orders on Coupang

1. Low Listing Quality

Listings consist of multiple elements, and any shortcomings—such as missing details, weak appeal, or unclear descriptions—can negatively impact clicks and conversions.

2. Frequent listing edits

While optimizing listings is important, the frequency of edits—especially to key product keywords—should be controlled. Too many changes can affect the system's indexing and the product’s overall ranking.

3. Low product traffic

Traffic on Coupang comes from various sources and follows a structured growth path. If traffic is too low or accumulates in an unhealthy way, product visibility and conversions will be affected.

4. Low store rating

Store ratings are mainly influenced by 24-hour response rate, order fulfillment, and delivery performance. While store ratings typically don’t directly impact new stores’ order performance, it’s still important to manage the basics well. In the long term, store ratings play a crucial role.

II. Strategies for Operations and Optimization

1. Increase product traffic

Getting more users to see—and keep seeing—your products is critical. This requires both short-term and long-term strategies to attract and retain traffic.

(1) Listing

Every e-commerce platform has its own characteristics, and user preferences vary as well. However, the core logic remains consistent. You can learn from top-ranking products on Coupang to better understand the platform’s user preferences.

(2) Traffic acquisition
The primary traffic sources on Coupang are search traffic and related product exposure. Making good use of product keywords and ads is beneficial for driving traffic to new products. Coupang’s Rocket Delivery program (CGF/CGF LITE) also offers additional exposure.

For lower-priced items, advertising is essential to boost sales. For higher-priced products, ad performance metrics become more important. A combined strategy of ads and promotional campaigns works best.

In addition to regular promotions, major shopping events also help boost visibility. Events like Global Day, Gold Box, and Time Deal are popular among users and tend to drive more conversions. You can register eligible CGF/CGF LITE products for these campaigns through your account manager.

(3) Traffic accumulation
To ensure lasting visibility, it's important to build and maintain product traffic and ranking through healthy and effective methods.

Start by gaining search traffic, then gradually increase related traffic via keyword associations. Combining this with CGF traffic is ideal. As traffic, reviews, and product weight accumulate, organic rankings and order volume will naturally rise. A proper traffic-building process helps products enter a positive growth cycle, where sales and rankings stay consistently high.

2. Prepare for long-term operations

(1) Comply with platform policies
In addition to avoiding restricted or prohibited products and false or misleading information, it's especially important to update your information in a timely manner—including both product and store details. For instance, during the product review process, if you're asked to submit explanation documents, be sure to do so within the specified time. If the materials expire, you’ll need to resubmit them.

(2) Operate multiple stores
Running multiple stores can help intercept more traffic and improve your overall order rate. While holding multiple Coupang accounts is generally not allowed, common multi-store strategies can still be executed effectively.

Use independently registered information and separate devices or network environments for each store. Maintain clear differentiation in store and product information. Configure your proxies and access through an Anti-detect browser. For example, using a popular proxy service like IPFoxy to provide each store with an independent network environment can significantly enhance the efficiency and stability of multi-store operations.

III. Final Thoughts

Timely troubleshooting combined with the use of reliable network tools can effectively bring more clicks and conversions to your store and products.