Facebook Ads Optimization: How to Use Instant Experience Ads?

Facebook Instant Experience ads create excellent advertising effects with their immersive experience and strong interactivity. They are an important choice for brands, sellers and their marketers to convey brand concepts and promote brand products. So how to use instant experience ads and what should you pay attention to?

Ⅰ. Why use Facebook Instant Experience

Facebook Instant Experiences (originally Canvas launched in 2016) are full-screen interactive ads for mobile device users. Users can immerse themselves in watching swipeable, carousel, and explorable video and photo ads, including viewing products in the product catalog directly on Facebook, filling out forms, and jumping to other pages through links. It can be said to be an ad that integrates various major functions.

1. Fast loading speed: specially designed for mobile devices, official data shows that the loading speed is 15 times faster than the standard mobile network. We all know that if the page loads a little slowly, the probability of users leaving immediately will be greatly increased.

2. Wide range of applications: It combines a variety of content forms and interactive methods, suitable for various advertising goals, effectively attracting new customers and increasing brand awareness and recognition.

3. Attract attention: Load immediately and expand to full screen, the immersive and interactive experience can better catch the user's attention.

4. Low creation restrictions: The platform itself provides templates, so the creation threshold is not very high. In addition, you can also customize the instant experience and decide to add components such as buttons, carousels, text blocks, product sets, and store locators.

Ⅱ. Usage tips and precautions

1. Create a method

Go to Meta Ads Manager and select +Create. Choose from the six advertising objectives, set up ads based on actual conditions (such as budget, time, audience, etc.), select the applicable Facebook page or Instagram account in the Identity section, choose to add specific ad content, select Instant Experience in Destination, select a template and make detailed settings.

2. Key points for use

Add external links: If users are interested in your ad, they may be willing to browse multiple pages. Therefore, don’t just add a single landing page. It’s better to have external links pointing to the brand or store website, which can further increase the conversion rate.

· Make good use of templates: One of the templates provided by Facebook is an Instant Form, which can collect potential customers and their information. This is a good tool for attracting and storing water for regular sales and future promotions.

Direct display: The brand or store’s iconic logo and text should be displayed directly on the first page to quickly leave an impression on users.

Rich formats: Instant Experience ads allow for a variety of content and interactive formats, so don’t waste this feature. Reasonable use of high-quality images, videos, and text can more effectively showcase products, convey ideas, and tell stories.

Use CTAs: CTAs are a great tool to grab user attention and encourage them to interact with your ad.

3. Account matters

Brands and sellers use multi-account solutions to test advertising effects, conduct personalized marketing for different regional markets, expand marketing scope, and share risks. However, the risk of multi-account association cannot be ignored, otherwise all accounts may be affected. You can use IPFoxy to provide each account with an independent clean IP, create independent networks for each account, avoid association, and help obtain more accurate testing results.

Ⅲ. Final Thoughts

Facebook Instant Experience ads support a variety of content and interactive forms. Proper use will help achieve better advertising results.