TikTok Ad Rejected or Not Approved? Common Reasons and Solutions

The widespread use of TikTok ads has provided many brands and sellers with a variety of exposure methods and has become one of the important channels for publicity and promotion. The number of TikTok ads continues to rise, but there are also many ads that are rejected by the review and cannot be successfully launched. Why does the TikTok ad review fail? Refer to this article to troubleshoot and find possible solutions.

I. Common possible causes

1. Inconsistent advertising creative

The ad content is inconsistent with the product/service being promoted. For example, the ad creative introduces product A, but the target page shows product B; or the ad creative states "up to 50% off", but the target website only shows "up to 30% off".

2. The creative does not meet the criteria

There are many types of TikTok ads. Ads of different formats naturally have different requirements for advertising materials, such as the length, size, and clarity of the advertising video, the size and visual effects of the advertising images, etc.

3. Landing page is not compliant

The language used in the landing page is inconsistent with the ad language and target region, it directs users to a non-functional login page, the landing page has no privacy policy and requires users to disclose personal information.

4. Being reported

In addition to the general situation where an ad is not reviewed after submission, there are also cases where an ad is previously reviewed but subsequently rejected. The most common reason is that the ad has been reported.

If a user submits negative information and reporting information about an advertisement, the advertisement will generally be manually reviewed. The platform will then conduct further review. If any violations are found, the advertisement will be rejected, and it may even have a negative impact on the advertising account itself, such as a reduction in account weight, which increases the risk of rejection or repeated review.

5. Violation of basic advertising policies

The product or service being promoted belongs to a prohibited industry.

Violation of local laws and regulations. For example, if the sale of a certain product category is prohibited locally, it will not work even if a disclaimer is included in the advertisement.

The text, images, audio, video, and language in the advertisement are likely to cause a bad user experience. For example, a button describing a non-existent function may appear in the advertisement material.

Content that contains misleading statements, false information, or sensationalism. For example, creatives that make malicious comparisons with other brands.

Infringement of intellectual property rights.

Any politically, religiously or culturally sensitive content.

II. Response Strategies

1. Edit your ad

Go to the platform's advertising manager dashboard TikTok Ads Manager dashboard, check the details of the ad that was not reviewed in the "Notification", recreate or modify the ad accordingly, save the changes and submit it, and the ad will be reviewed again.

2. Complaint

After you have sorted out all the evidence for your appeal, find the rejected ad in the Campaign section of the dashboard, click Appeal, and fill in the specific reason for your appeal, up to 2,000 characters. In addition, you can upload up to 5 supporting materials in PNG, JPG, and PDF formats, with a maximum of 10 MB per file.

3. Request customer support

There is a circular button with a "?" icon in the lower right corner of the dashboard, and a similar question mark button in the upper right corner. Select customer support to request advertiser support.

4. Increase weight

Daily stability maintenance is also equally important. If the advertising account weight mentioned above is too low, it may not only make advertising review more difficult and increase the probability of review, but may also affect the effectiveness and efficiency of advertising, account stability, etc.

To maintain an advertising account, you must strictly abide by platform policies and ensure that your online identity is stable and trustworthy. Many advertisers who go overseas use multi-account strategies to grab keyword traffic but forget to isolate accounts, or the accounts themselves use untrusted proxy IPs, resulting in limited weighting.

III. Final Thoughts

There are many possible reasons why TikTok ads may be rejected. Proper problem troubleshooting and daily account maintenance will help improve the efficiency and effectiveness of advertising.