Navigating Global Marketplace: Is LinkedIn Indispensable for Trade?

For cross-border merchants, have you made full use of LinkedIn, a powerful professional social platform? Are you still looking for tips on how to effectively enhance your personal brand influence and network? If you have not fully tapped the potential of LinkedIn, the following guide to raising an account may bring new inspiration to your cross-border business.

Ⅰ. LinkedIn’s Functions

LinkedIn is a global social platform focused on career and business connections. It allows users to build professional networks, share industry insights, find job opportunities, recruit talent, and provides companies with channels for brand promotion and precision marketing.

For our cross-border merchants, its three core functions have significant benefits: The following are the important functions of this platform, including but not limited to:

1. Professional identity building: LinkedIn allows users to create and maintain an online professional profile to fully present themselves in the workplace. This is equivalent to a professional resume, which can help cross-border merchants showcase their professional image and professional background globally, and enhance trust and professionalism.

2. Knowledge Insight Acquisition: LinkedIn provides a platform for users to follow industry information, learn about people’s opinions, learn professional knowledge, improve professional skills, and share business insights. Cross-border merchants can use this function to learn about the latest industry trends and market trends, thereby maintaining information advantages in the fierce international competition.

3. Business opportunity discovery: On LinkedIn, users can find classmates, colleagues, and partners, search for positions and company information, and tap into unlimited opportunities. For cross-border merchants, this means being able to learn about industry information, find partners, explore new business opportunities, and expand their business scope through LinkedIn's global network.

LinkedIn's industry information can be obtained from the following three channels:

(1) Follow industry professionals: By connecting with and following industry professionals, especially those who have in-depth experience in the field you are interested in, you can be the first to learn about the latest developments and hot topics in the industry.

(2) Join relevant groups: LinkedIn groups are an important place for industry professionals to communicate with each other. Join groups related to your field of interest, participate in discussions, and understand the views and insights of group members to gain deeper industry insights.

(3) Use "LinkedIn Today": This is a tool that focuses on the latest news of the day. You can select the industry tag you are interested in to obtain news, articles, and trends in related fields, and stay close to industry trends.

By making full use of the features provided by LinkedIn, cross-border merchants can easily obtain industry information, improve their professional wisdom, better understand industry trends, keep up with the pulse of the times, and make more accurate decisions in operations.

Ⅱ.How to manage your LinkedIn account well?

1. Register and complete the homepage information

First, register a personal account. If necessary, you can choose to create a complete LinkedIn company homepage. Complete the information including name, logo, industry, slogan, etc., ensure that the personal and company information is complete and professional, and make full use of all relevant tags and sections. A well-optimized page can attract more attention and enhance the brand image.

2. Content Operation

LinkedIn users prefer professional, career, and cutting-edge content. The platform is more inclined to promote long articles that are in-depth and practical. It is recommended to regularly publish high-quality industry-related content, including professional articles, success stories, and market insights, to demonstrate expertise and establish an authoritative image.

3. Increase interaction rate

Cross-border merchants all know that interaction is extremely important no matter which platform they are on, so when you see articles from target users or some peers, you can like, comment, and forward them more often to increase your presence!

4. Matrix account establishment

Having multiple LinkedIn accounts can help cross-border merchants develop more customer traffic and build brand image within the matrix. This method helps to spread risks, ensure the security of the account, and avoid the risk of being blocked due to frequent switching of devices or IP. You can also find a professional IP proxy service provider such as IPFoxy, which can provide IP addresses around the world, so that each of your LinkedIn accounts can be equipped with an independent IP address to reduce the possibility of being blocked.

Ⅲ.Conclusion

To successfully operate your LinkedIn account, the most important thing is to keep producing high-quality content. Finally, I hope the above content can help you and your cross-border business will be smooth.