Is it hard for Shopee stores to sell hot products? Maybe you forgot to test them!

Most Shopee sellers may have experienced the situation where the store sales have been mediocre and no hot products have been released for a long time. They have done enough homework, so why does this phenomenon still occur? It may be that the store operation does not have a clear focus. It is difficult to significantly increase sales if it is too "evenly distributed". It should focus on one or some products with potential.

How to judge and select products with higher sales potential? Product testing is an essential step.

Ⅰ. What is product testing?

Product testing means placing several potential products in a real market environment and evaluating the order situation to verify whether the products can be further operated as hot-selling products.

Ⅱ. Direction Selection

There are two types of product testing methods. One is the alchemy type, which is to launch a large number of new products in the form of distribution, and then test the hot products through natural traffic after a certain period of time. It saves money but is time-consuming and laborious. The other is to select a few products and superimpose them for promotion. There is a certain monetary cost, but the effect is often quite good. This article mainly describes the second method. The testing time of this method is generally about one week, and the number of products tested in the same store should be controlled to 5-10 as much as possible.

Ⅲ. Product Testing Techniques

1. Reasonable pricing

It is important to pay attention to scientific and reasonable pricing, and avoid pricing that is too high or too low, otherwise it will either reduce product competitiveness or cause the store to lose money. It should be as close to the market price as possible or slightly lower than the market price. If it is difficult to grasp, you can refer to the recommendations of the following channels: the recommended price of the market weekly report, the price of similar popular products, and the price recommended by the account manager.

2. New traffic

The official website will provide free traffic support for newly launched products, which usually lasts for 24-36 hours. Sellers can launch new products when users are most active and it is easiest and fastest to get a lot of traffic, such as the three peak hours in a day: 11:00-12:00, 14:00-15:00, and 17:00-18:00. Note that the Taiwan site is generally not suitable for launching new products at 18:00, and traffic is relatively high at other times.

3. Shopee Advertising

Shopee advertising is an official paid channel. The most frequently used and most widely applicable advertising type is keyword advertising. Choosing the right keywords and setting the right bids will give you a good chance of creating better results. If you don't have enough experience in word selection, you can use the following channels: market weekly recommendations, keywords for similar products, and system matching (the official keyword automatic selection mode can be used with the manual mode). You can set a budget of $1-3 per day for a product. Since the product testing period is one week, set up advertising for about a week and follow up on advertising consumption and conversions.

4. Shopee Feed

Shopee Feed is a bit like social media. Sellers can post updates to convey new product information or event introductions to buyers, and can also include tags. It is recommended to directly explain the detailed parameters of the product to consumers in the body of the feed, with a link to the new product, and use clear and attractive product pictures. You can post 3-5 posts a week to convey the product introduction appropriately.

5. Store security

In order to ensure the normal operation of the store and better evaluate the advertising situation and product testing results, it is necessary to use IPFoxy dedicatedstatic proxy to create an independent and secure network environment, simulate real users and their behaviors, and provide guarantees for the smooth progress of product testing.

After a week of testing, products that have received orders have completed the breakthrough from 0 to 1, and can become products that sellers can pay more attention to and focus on promoting. These products are more likely to become hits. The reasonable use of different promotion tools will be of great help in creating hits!