TikTok Marketing Practical Tips and Data Analysis Tools: Video Insights

TikTok has become one of the necessary platforms for many brands and sellers to promote their products with its unique mechanism and huge traffic. To optimize marketing effects and improve promotion efficiency on TikTok, you can use the important tool provided by the platform: Video Insights.

Ⅰ. Video Insights Functions and Techniques

The video insights tool can be used to analyze and measure the effectiveness of video creativity, understand the video audience, provide inspiration for the production of the next video, and further optimize the production. You can access Video Insights in the Analytics navigation bar of TikTok Ads Manager.

1. Data Overview Bar

View a summary of overall video data, such as ad spend from the previous day, total video creative assets running, and the number of videos created today, over the past 7 days, and all time.

2. Trend analysis

The trend analysis graph on the left side of the page can be used to view the daily video performance. Hover the mouse over the daily trend line to see the video details for comparison.

In terms of filtering conditions, you can view the trend lines of the top 5 or bottom 5 videos, or select a time range to view video performance trends in terms of CTR, CPC, CPM, CPA, etc. You can get inspiration from the best-performing videos and apply them to subsequent video production.

3. Comparison Analysis Coordinate Graph

The comparative analysis coordinate graph on the right side of the page measures the video effect in two dimensions: total cost and CTR. Similarly, by selecting a specific time period and hovering over a point in the table, you can see the video details and compare the video's "cost-effectiveness" and potential.

Videos with high CTR and low total cost are high-potential videos. The advantages of these videos can be further analyzed and optimized and used.

4. Video Analysis

In the Video Analysis Drawer at the bottom of the page, you can view the Industry ranking, that is, how the video performs compared to other videos in the same industry.

In addition, there are comparisons of various dimensions of the video itself. Click View Analysis on the right side of the video cover to enter the detailed analysis of a single specific video. In the key frame and trend graph located in the upper right corner of the pop-up page, you can select two analysis indicators. The key frame analysis will be broken down by seconds, and the trend analysis will be broken down by days. The Audience Breakdown module is broken down by age, gender, location, and device. The key indicators displayed in the Instant page and interactive add-on activity can reflect the audience and how to interact with them.

5. Video comparison

In the Video Comparison tool on the Insights page, you can also compare videos based on keyframes and trends. Select the time range and the videos added to each video group to view the data indicators of each dimension and compare the videos of each video group. A video group must have at least one video, but there is no limit to the total number of videos. In addition to video comparison, you can also compare video groups.

Ⅱ. Key points and precautions

1. Summary of ideas

Try using different opening effects, editing techniques, topics and creative ideas, and analyze which one works best in the video insights. For example, obtain and record the peak value in the key frame graph, because this may mean that the audience is more interested in and engaged in the content of this frame. Applying the best elements, creative ideas and thoughts to the creation of other videos is likely to achieve the same or even better results.

2. Account Status

In addition to working hard on content creation, don't forget the platform's strict monitoring. Recently, there have been a number of users whose accounts have been abnormal due to network or device maintenance issues, resulting in flow restrictions or even bans, which has seriously hindered creation and operation. To provide a clean, secure, and independent network environment for the account, you can use IPFoxy static residential proxy to use independent IP addresses for each account to avoid IP conflicts and restrictions. At the same time, reliable, stable, and continuous network connections provide a more reliable network guarantee for account operations.

Ⅲ. Final Thoughts

After completing content delivery, timely data analysis and effect measurement, and using reliable network tools to ensure the stability of the account can provide better support for marketing work.