How important are keywords? An essential SEO optimization guide for Shopee sellers

In the Internet age, changes in the way and means of information dissemination have made search engine optimization ( SEO ) increasingly important. In order to stand out in the fierce market competition, improving the keyword rankings of the products and services provided is a necessary method.

Ⅰ. Why should Shopee sellers pay attention to SEO?

1. Visibility

Shopee is a leading company in Southeast Asia's cross-border e-commerce, so the competition is naturally fierce. Consumers will inevitably see a large number of products when searching for goods. The sooner a seller's products appear in the buyer's sight, the sooner they will have the upper hand, which is an important opportunity to increase conversions. The better the SEO effect, the higher the visibility and exposure of the product, and the higher the success rate of increasing conversions.

2. Credibility

In the information age, the explosive information is dazzling, and harmful information such as false fraud is also mixed in. Consumers need to make judgments at all times. Consumers are more inclined to trust companies, brands and products that are ranked high in search results. Ranking high is not only more convenient for consumers, but also considered to be of higher quality and more "legitimate" to a certain extent, and this is also true in cross-border e-commerce.

3. Benefits

Traditional advertising costs are high, and there is even a trend of rising prices. In contrast, SEO is a more effective method. Once the ranking of products and services is good, they can continue to accumulate and attract more traffic, which in turn translates into increasing sales.

Ⅱ. Related SEO skills

For Shopee sellers, in addition to the well-known conventional methods, you can also explore more tools provided by the official.

1. Recommended keyword list

Shopee has launched the Weishi Cloud keyword list tool, which allows you to download a variety of keyword lists such as hot search keyword lists, peer keyword lists, blue ocean keyword lists, soaring keyword lists, and high-quality keyword lists (biweekly reports) to obtain more keyword and competitor information. 2. Automatic delivery mode

Shopee 's automatic advertising mode means that the platform automatically selects keywords for products and manages their bids and optimizations. It can also export keyword reports in the Seller Center. The report contains a list of keywords that will focus on keywords with at least one advertising order or at least five ad clicks. For high-quality keywords with significant effects, sellers can add them to the manual keyword list and adjust their bids to further optimize advertising results.

3. Broad Match Feature

In Shopee ’s keyword advertising, in the new version of the broad matching function, when buyers search for relevant variations of the seller’s bidding keywords, even if the buyer’s search terms do not contain the seller’s bidding keywords, the seller’s ads will be displayed on the search page under the new broad matching function.

Ⅲ. Key points

1. Use automatic selection and manual selection together

The automatic keyword selection mode can be kept on all the time, or both the automatic selection mode and the manual mode can be turned on at the same time. The platform will give priority to keywords with higher bids and only charge once.

2. Recommended keyword table usage threshold

In the recommended keyword table module, if you want to use related functions, the store advertising balance needs to be greater than or equal to US$ 100 , and you must agree to the "Keyword Advertising Terms" in the Seller Center.

3. IP Restriction

From early optimization work to later effect checking work, the workload of SEO is not small. It is difficult to avoid frequent web page requests, and frequent requests and the IPs used may be captured and thus subject to IP restrictions . For example, using the same IP all the time is likely to lead to personalized search results, which will have a negative impact on SEO work.

You can use IPFoxy's rotating proxy  to maintain a stable connection while rotating at intervals, improve the security level, obtain objective results, and improve optimization work efficiency.

SEO is a long-term job. The rational use of different tools and methods will not only help improve the optimization effect and efficiency, but also help to generate long-term benefits.