Google Ads Account Suspended? Understanding Reasons, Workarounds, and Appeals

Google Ads is one of the world's largest online advertising platforms, providing advertisers with a wide range of advertising services. However, even when following the rules, sometimes an account may be banned for various reasons. Understanding these reasons and appeal methods is crucial to maintaining the health of your advertising account.

I. Reasons for Google Ads account closure:

1. Violation of platform policies :

1) Circumventing the system : Common reasons include creating a new account to enter the system without appealing after the account is suspended; using technical means to prevent Google from obtaining the correct content on the independent website; manipulating the content of the independent website or excessively restricting the number of visited landing pages; the independent website has suspicious outbound links that are suspected of being illegal independent website traffic diversion; some plug-ins cause Google to suspect that the independent website has violated regulations and fraudulent behavior.

2) Counterfeit products : Promotion of unauthorized products, products that encourage dishonest behavior, inappropriate content, and non-compliant shopping ad content may result in account suspension.

3) Illegal advertising behaviors: Violation of trade sanctions, coordinated fraud, etc., which are rarely encountered by domestic merchants.

2. Payment abnormality

Accounts are deactivated due to billing and payment issues. Payment information issues, such as invalid credit cards, payment failures, or insufficient account balances, may also lead to Google Ads account closures.

2. Advertising account and behavior reasons

1) Untrue account information: The account registration information is untrue, resulting in it being judged as a fraudulent account and leading to risk control.

2) Invalid clicks or traffic quality issues: If Google detects a large number of invalid clicks or traffic quality issues in an account, it may temporarily or permanently ban the account to protect the health of the advertising ecosystem.

3) GMC association : The Google Ads account is associated with GMC. The Google Ads account is blocked due to violation of merchant rules.

4) Account association: In the actual operation of Facebook advertising, some advertisers found that it was difficult to obtain ideal advertising exposure by relying on a single account, especially in the testing phase. Therefore, they adopted parallel delivery of multiple accounts to intercept more traffic. However, the environment and data between multiple accounts were not isolated. As a result, when Google identified that multiple accounts came from the same advertiser, all accounts would be blocked.

II. How to avoid Google Ads account being blocked?

According to the above possible reasons, we should correct the behaviors that may lead to account ban one by one, but they can be summarized into the following two important measures:

1. Comply with Google's advertising policies: Understand and update advertising policies, ensure that advertising materials and delivery are within compliance, pay advertising account fees on time, and ensure that the account is real and valid. Do not try to manipulate ad text to avoid automatic checks by the Google Ads system, such as misspelling banned words or phrases to avoid ad disapproval; manipulate trademark terms in ad text to circumvent restrictions on trademark use

2. Multi-account anti-association: Google accounts are very valuable resources, so do not abuse them. If you need to place multiple accounts, then maintain anti-association and compliance operations between multiple accounts to avoid account blocking due to operational errors in the matrix scale. In order to avoid multi-account linkage reactions, it is best to use fingerprint browsers and proxy IPs to complete the isolation of account device parameters and IP addresses respectively.

3. Regular advertising testing: Use residential proxy IP to simulate users with different addresses to regularly test advertising effects, confirm that there is no click fraud on the ads, eliminate malicious ads and prevent malware. Use IPFoxy residential proxy to ensure that your IP address is regarded as a real ordinary user, check advertising activities displayed in other countries and regions, and ensure that your ads are displayed in compliance with the audience's field of vision.

   

III. How to appeal if the account is blocked?

If you run Google Ads for weapons, gambling, counterfeits, pornography, and the five black products, and you find that your Google account has been suspended due to circumventing the system, please give up the appeal in advance and don't struggle in vain.

If not, you can file an appeal. Before filing an appeal, you first need to understand the specific reasons why your account was blocked. Google usually notifies you of the reasons for account blocking via email. Read these notifications carefully, understand the specific details of the violation, and finally write an appeal letter and submit it. Before filing an appeal letter for Google ads, it is important to pay attention to authenticity;

The content of the appeal letter must be written in English. It is recommended that it be organized into a Word document and submitted in the form of a letter.

IV. Final Thoughts

Although it is unpleasant to have your Google Ads account blocked, by understanding the reasons for the blockage and taking the correct appeal method, you can restore your account to normal operation as soon as possible. It is important to always comply with Google Ads policies and maintain the health and credibility of your account to ensure the smooth operation of your advertising campaigns.