Boost Shopee Orders: Tips for Driving Traffic Onsite and Offsite

Shopee stores have little exposure, low traffic, and no orders, and the costs of conventional advertising and traffic are still increasing... Faced with similar problems, comprehensive use of traffic from multiple channels inside and outside the site can greatly reduce the limitations of marketing.

Ⅰ. On-site traffic

1. New arrivals

The basic new product traffic should not be missed, and it is best to release new products during the most active period of consumers. Most sites have three active peak periods a day: 11:00-12:00, 14:00-15:00, and 17:00-18:00. You can also combine keyword advertising or other discounts to increase traffic.

However, do not release a large number of new products in a short period of time. Instead, release them in small batches according to the new traffic support time of each site, so as to concentrate and make full use of the new traffic. Generally speaking, the new traffic support time is 24 to 36 hours, which can be flexibly arranged according to the actual situation.

2. Shopee Live Streaming

Some buyers pay more attention to live broadcasts, especially during big sales periods when the number of users watching Shopee live broadcasts doubles. Try to get higher rankings for live broadcasts, maintain the frequency, duration and interaction of live broadcasts, and use special offers, Shopee coins and coupons in the live broadcast room to guide and encourage viewers to like and comment.

3. Shopee Feed

Regularly sync new updates and discount information to consumers through Shopee Feed, enhance the shopping atmosphere during holidays and big sales, and promote products in advance, which can effectively strengthen connections with consumers and promote conversions.

4. Chat Broadcast

Using chat broadcasts to convey product and discount information to designated consumers, such as issuing coupons to buyers who have added products to their shopping carts but have not yet placed an order, can effectively stimulate consumption.

5. Platform Advertising

Keyword advertising, associated advertising, store advertising and homepage brand advertising are the four main types of advertising on Shopee. Generally speaking, the first three are the most widely used. Although there are differences in the thresholds for use, they are still important channels for driving traffic to stores.

6. Platform Activities

The platform itself will regularly release activities similar to FSS and CCB. Some high-exposure and high-heat activities can bring considerable traffic. Pay more attention to the notifications from the platform and the account manager, and sign up in time. You can also select products based on the market dynamics information regularly provided by the account manager and choose products that match the activities.

7. Home page recommendation

Choosing keywords with moderate competition difficulty and optimizing titles, product descriptions, main images and product categories are necessary prerequisites. Maintaining good scores and increasing weights are also important. If you perform well in multiple dimensions, you will be more likely to be pushed to the discovery position by the platform.

Ⅱ. Off-site traffic

1.AMS

The platform's affiliate marketing tools help sellers find people with online influence and third-party platforms to assist in promoting products. If consumers place an order through a partner's link, they will need to pay a certain commission.

2. CPAS and DPA

CPAS is a cooperative advertisement between Shopee and Meta. It delivers precise advertisements based on big data, connects Shopee’s product catalog, and directly introduces users from Facebook and Instagram to Shopee, shortening the shopping path.

DPA is a dynamic advertisement that combines FB and IG. It can automatically display related product advertisements based on the user’s browsing history. For example, it can allow users to see a product they have seen a few days ago on social media, further promoting their willingness to buy.

3.GRS

With the help of the powerful search engine Google and various platforms in the Google ecosystem to bring exposure to stores and products, charging by clicks, the network coverage is very wide, and consumers with potential purchasing intentions are directly introduced from outside the site to enter the store to make purchases.

4. Social Media

The huge number of users and wide coverage of mainstream social media platforms cannot be ignored. In addition to the advertisements that Shopee cooperates with some social media platforms, dedicated accounts can also be established on different social media platforms to convey relevant information about stores, products, discounts and recommendations to consumers and potential users in a diversified and attractive way, thereby increasing communication and marketing channels.

It is worth noting that although the simultaneous operation of multiple social media accounts or store accounts on multiple sites is conducive to expanding the voice, it will also generate certain associated risks. You can use IPFoxy pure exclusive proxy and configure it in the fingerprint browser to provide an independent and isolated network environment for the account. You can also locate it in different target markets to achieve localized operations.

Ⅲ. Final Thoughts

By taking advantage of various traffic sources both inside and outside the Shopee site and using reliable network tools, you can effectively concentrate traffic for your store and promote conversions.