With the popularity of social media marketing, more and more cross-border e-commerce and corporate marketers have begun to rely on Facebook ads for promotion. However, Facebook has strict auditing of advertising accounts, and the frequency of account blocking is increasing year by year. Many people don’t know why their accounts are blocked or how to avoid being blocked. This article will analyze in detail how to maintain an account scientifically and avoid the trouble of account blocking.
Contents
I. Why is your account always blocked?
Before we get into the specific strategies for maintaining accounts, we first need to understand the four major reasons why Facebook blocks accounts, which will help everyone better avoid risks.
1. Account registration behavior
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Account information authenticity: Facebook has very strict requirements on the authenticity of information when registering an account. If there are problems with your personal profile, email address, phone number, etc., your account will be banned.
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Account registration frequency: Using the same information to register multiple accounts within a short period of time may result in Facebook blocking your account.
2. Frequent changes of IP or device
If you frequently change your login device or IP, Facebook may determine that there is abnormal activity in your account, believing that the account has been stolen or operated abnormally, and thus ban your account.
3. Problems with the account itself
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Account association: If you use the same IP or device to log in to different accounts, this will cause the account to be identified as an associated account by the platform, resulting in the account behavior being associated. Problems with the associated account will cause other accounts to be blocked.
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The account is reported by multiple people: Sometimes the account may be blocked because it is maliciously reported. When there are a large number of reports, the platform may block the account by mistake.
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Abnormal account environment: When logging in to an account, you must choose a safe and clean IP. If you use an IP that has violated regulations or is shared by multiple people, the platform will recognize that the account has been logged in and will ban it.
4. Abnormal activity of advertising accounts
Pushing a large number of similar ads on the same account may be considered by Facebook as false advertising or malicious marketing, and the account may be banned.
Posting advertisements that violate Facebook's advertising policies (such as false advertising, inducing clicks, etc.) will also result in the account being banned.
II. How to maintain an account scientifically to avoid being banned?
In order to avoid the account being blocked quickly, you need to maintain the account. Especially in the early stage of account creation, don't be too impatient. Frequent operations are often the biggest reason for the account to be blocked immediately after registration. Next, I will list a few account maintenance skills that you need to pay special attention to:
1. Complete your personal information
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Fill in your personal information, contact information, and the email and mobile phone number associated with your account.
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The authenticity of the account is the first step in Facebook's review. Never fill in false information.
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Pay attention to filling in the form step by step, such as uploading your profile picture, adding your local city and hometown on the first day, adding a personal profile on the second day, and adding a cover page, work information, etc. on the third day.
2. Stable operating frequency
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Many newly registered Facebook advertising accounts are eager to carry out large-scale advertising or marketing. This is extremely risky and can easily be judged as false or malicious by the system.
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In the first few days after registration, keep your account low-key and stable. Do not modify account information frequently, and do not place a large number of ads at once. It takes at least 2 weeks, preferably 1 month, to operate the account.
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Be careful not to log out and log in again frequently to avoid the system misjudging your account as being at risk of being stolen.
3. Gradient increase interaction
During the account maintenance period, try to increase interaction with friends, family or other users, and don't let the account become too quiet. For example, post a small amount of updates every day (preferably personal life content, avoid advertising or marketing information), like the updates on your friends' pages every day, and try to increase interaction gradually:
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In the first seven days after account registration, it is recommended to keep the frequency of interaction low, the purpose is to let Facebook get familiar with your account, such as posting 1 dynamic post per day, liking 5-8 friends or pages' dynamics, and commenting 3-5 short and natural content
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One week after the account is created, you can gradually improve the efficiency of interaction, like 8-12 times a day, and the scope of likes is not limited to friends' dynamics, but also includes public pages of interest, news reports, industry content, etc., and comment 5-7 times a day. The content of the comments should be natural and relaxed, and avoid promotional content. You can comment on friends' dynamics, join discussions, or comment on hot topics.
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After a month, your account will become stable. At this stage, you can gradually increase advertising-related content, but still pay attention to controlling the frequency to avoid Facebook thinking that your account behavior is abnormal.
4. Strengthen the local attributes of the account
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Adding location when posting can strengthen the push of local users and traffic of the account
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Join some local groups of target users. You can search for some keywords to add friends, such as grown up in newyork, portland neiborhood, California meetups, portland mettups
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Browse local events (Events), click "Local" to browse what local events are there to enhance the real-life sense of the account
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Repost and publish articles according to the active time of target users. Repost about 2 articles per week, and the best publishing time is between 12:30 and 2:00 local time.
5. Stable and real account environment
(1) Stable equipment
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Keep devices consistent: In order to allow Facebook to judge your account behavior more "naturally", it is best to stick to using the same device to operate your account during the account maintenance period. Whether it is a mobile phone, tablet, or computer, try to avoid frequent switching.
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Avoid using simulators or virtual machines: Some sellers use simulators or virtual machines to manage multiple Facebook accounts in order to improve efficiency. This practice is easily identified by Facebook as non-real user behavior and marked as risky accounts.
(2) Log in using a stable IP address
Frequent changes in IP addresses will attract Facebook's attention. Facebook will determine whether your account is normal based on the device and IP you use to log in to your account. If you frequently switch devices or use unstable IPs, the system may mark your account as abnormal.
It is recommended to use a static residential IP, such as IPFoxy's stable and clean IP. If you have the budget, you can even use a native one. This can help you maintain Facebook's trust in your account and avoid being misjudged as a suspicious account due to frequent IP changes.
(3) Account environment anti-association
Facebook clearly stipulates that a user can only have one account. In order to avoid multiple accounts being mistakenly identified as having the same source, it is recommended that multi-account players use a one-account-one-IP strategy to reduce abnormal account bans due to account association.
III.Conclusion
Maintaining a Facebook account is a process that requires patience. You need to log in every day to refresh your feeds, like and comment, and use games, videos, activities and other functions to make the system think that you are a real user, continuously improve your account weight, maintain your account scientifically, and help you achieve efficient operations.