Facebook Ads Guide: from Advertising Steps to Tool Recommendations

Do you need Facebook advertising?

Facebook advertising is a powerful tool for overseas markets, suitable for several types of people with cross-border needs:

• Cross-border e-commerce/independent website: Hope to expand business in the global market and attract international customers. Committed to promoting your own e-commerce website to increase traffic and sales.

• Overseas social media operations: need to improve brand awareness and increase fan interaction and engagement.

• Short dramas/games going global: We hope to promote the content to global audiences through advertising, increase exposure and downloads.

• etc......

If you belong to any of the above groups, Facebook advertising will be a key tool for you to enhance your brand influence and business development. Next, I will analyze the steps of Facebook advertising and the tools available, hoping to provide a reference for friends in the cross-border pit to maximize the advertising effect~

Seven steps to advertising

Step 1: Evaluate your budget

Before you start advertising, you first need to assess your budget. Consider the following factors:

• How much your product or service costs : Find out how much your product or service costs.

• Target sales number : Set the sales target you want to achieve.

• Current conversion rate : Analyze your existing conversion rate to set a reasonable advertising budget.

Step 2: Create a marketing campaign

In the Facebook Ads platform, you can create marketing campaigns based on your business goals. Select “Traffic” as your goal to drive traffic to your website. When setting your goal, make sure it aligns with your overall marketing strategy.

Step 3: Advertisement settings

Ad setup is a critical step, including selecting your audience, setting your budget, and scheduling. Here are some important setup steps:

• Destination Selection : Choose where you want your ad to go. If your goal is to drive traffic to a content-based website, select "Website" as the destination.

• Audience Selection : Target your ad audience based on variables like location, demographics, and interests. Facebook will show you the size of your audience and let you know if you’ve achieved optimal reach. Green areas indicate a moderately sized audience, red indicates a very specific audience, and yellow indicates a broad audience.

• Budget Setting :

• Daily budget : Set a daily limit for your ad spending. Facebook will try to limit your daily ad spending, but may exceed your budget by up to 25% on certain days to ensure your total weekly spending stays within your set range.

• Total : Set a total budget for your entire campaign. Facebook will try to even out your spend over the course of your campaign, but will allow you to spend more than your budget on a single day to ensure your total spend doesn’t exceed your total.

Step 4: Create an ad

After setting up your ad, you need to create the specific ad content. This includes writing ad copy, choosing appropriate images or videos, and setting the display format of the ad.

Step 5: A/B Testing

In order to optimize advertising results, A/B testing is essential. Test different advertising creatives, audience settings, and budget strategies to find the best combination, and adjust the advertising strategy based on the test results.

Step 6: Wait and monitor

After running your ad, wait at least 24 hours to collect preliminary data. During this time, monitor your ad’s performance and analyze key metrics, such as click-through rate and conversion rate, to assess the effectiveness of your ad.

Step 7: Optimize your ads

Based on the data collected, remove underperforming ads and optimize the settings of the remaining ads. Adjust the ad audience, budget, and creative to improve overall ad performance.

How to choose the right advertising objective

Facebook advertising objectives can be broadly divided into three categories:

1. Awareness : Increase brand awareness.

2. Consideration : Encourages potential customers to learn more.

3. Conversion : Prompting users to take a specific action, such as purchasing or registering.

Choose the right advertising goals based on your business stage and marketing objectives, and break them down into measurable key performance indicators (KPIs) to continuously track and optimize advertising performance.

Use data to optimize advertising

Use Facebook Pixel to collect data to optimize advertising:

• Optimize conversions : Analyze the performance of different advertising creatives and adjust delivery strategies.

• Create custom audiences : Create similar audiences based on Pixel data to improve advertising precision.

• Adjust your bidding strategy : allocate more budget to ads with high-value conversions.

Online advertising analysis using Proxy

PProxy can simulate users in different geographical locations and test the effectiveness of advertising in different markets. This can help you optimize your advertising strategy, increase ad click-through rate and conversion rate, and thus achieve the best advertising results.

Among them, Native Residential Proxy is suitable for advertising testing and is the most commonly used choice, because when you configure different native proxy IPs for your account, you can smoothly integrate into the local network environment and test the effect of your advertising in the local market. Let me tell you quietly that I am currently using IPFoxy, and the pure proxy is relatively cost-effective. It has static IPv4 proxy/IPv6 proxy, static residential ISP proxy, dynamic residential proxy, and also supports price comparison, market research and other diverse tasks outside of advertising trials, which has supported my cross-border e-commerce business in the past few years.

Summarize

With the above steps and strategies, I hope you can manage and optimize Facebook advertising more effectively and ensure that every budget can be maximized.