Facebook Ad Rejection: Possible Reasons and How to Resolve

Facebook has become a platform for quite a number of brands and sellers to place advertisements due to its wide coverage, extremely high number of active users and various types of advertisements. Placing advertisements on Facebook is certainly beneficial to increase exposure and conversion, but sometimes the advertisements may fail to pass the review, which greatly affects the marketing efficiency and effect. If the problem of failure occurs, you can refer to the following possible reasons and solutions!

Ⅰ. Advertising Review Process

1. Content Review

Facebook's advertising review system mainly relies on automated tools (but there must be manual review) to review whether the advertisements violate the platform policy, involving the pictures, videos, text, audience targeting information, landing pages and other target locations in the advertisements.

The review time is generally within 24 hours, and it will exceed this time in special circumstances. At the same time, some advertisements that have passed the review or have already started to be launched may still be subject to re-review, or the review results may fail.

2. Business asset review

In addition to content, business accounts and their user accounts, advertising accounts and public pages will also be reviewed accordingly.

Ⅱ. Possible reasons for different audits

1. Violation of platform rules

The content or format of the advertisement does not comply with the laws of the jurisdiction in which it is located or constitutes a discriminatory practice.

Ads that attempt to promote or sell products, services, programs, or offers that are illegal, harmful, or intended to deceive or mislead.

Ads containing false and fraudulent content, violence and hatred, adult content, uncivilized language, or content that causes users to have negative self-perception.

Ads that use images that do not have a function, such as play buttons, multiple-choice options, etc.

2. Frequent operation

Using multiple accounts to run advertisements is a common marketing strategy, which does help improve marketing effectiveness, but it also involves certain risks.

Frequently switching accounts in a short period of time, frequently submitting advertising content, and continuously placing advertisements between multiple accounts... This can easily be "targeted" by the platform, and thus be subject to enhanced monitoring or even marked as abnormal operations and suspicious accounts. With reduced trust, it is naturally difficult to pass the review.

3. Misuse of Meta Brand Assets

Meta has clear standards for the use of brand assets. If the advertising content involves Meta's products, or needs to link to pages of Meta's products, incorrect use of brand logos (including Meta, Facebook, Messenger, Instagram, WhatsApp, Workplace), and inappropriate narrative methods in the call to action may also result in the advertising being rejected.

Ⅲ. Solution

1. Modify or resend

If your ad is rejected, you will receive an email notifying you of the rejection and the reason, and then you can modify the offending content based on the email.

For example, the incorrect use of Meta brand assets mentioned above, common modification points include: using an incomplete or modified logo (changing the design, proportion, color), placing the logo too close to other logos or text, using abbreviations in the call to action (such as directly stating Facebook as FB)...

You can simply edit out the content that violates the rules and doesn’t meet the requirements, or you can delete the original ad and republish a compliant ad.

2. Reduce risk

In addition to the frequent operation problem mentioned above, there is another point. When Facebook identifies multiple accounts active on the same IP address, it may believe that these accounts are associated or manipulated (such as false clicks, advertising fraud, etc.).

At this time, the proxy can solve the problem because it can provide an independent IP for each account. But it is best not to use free proxies because they may provide low-reputation, non-pure IPs. Choosing high-quality IPs with high security and strong stability can greatly reduce the risk of anti-association, strict monitoring, or even abnormality. IPPFoxy can meet the above needs and make multi-account delivery work smoother.

3. Apply for review

If you are still unsure why your ad was rejected, you can request a review. As before, this will usually be completed within 24 hours. Log in to your ad account and go to the Business Support Center. Then, under Account Overview, select the ad you want to review and choose Request a Review and Follow Up.

Ⅳ. Final Thoughts

The results of Facebook advertising involve different factors. It is best to clarify the content rules before advertising and use online tools reasonably to improve the efficiency and effectiveness of advertising.