The biggest difference between independent websites and e-commerce stores based on third-party platforms is that independent websites are relatively more flexible and autonomous. This is also reflected in the promotion of stores. Third-party platform stores rely more on advertising and traffic within the platform, while independent websites' diverse marketing methods can often gain more exposure and promote conversions.

Ⅰ. Understand your audience and how they behave

Understanding the information and needs of potential customers and target audiences is one of the foundations of marketing and promotion work. There are a variety of tools that can be used for audience surveys and analysis. In terms of surveys, you can use Google Forms to create questionnaires and forms and use its aggregation and analysis functions. In terms of analysis, you can use Google Analytics to understand the performance of the audience on different devices and platforms, such as checking how much of the website traffic comes from social media recommendations in Organic Social in Traffic acquisition. At the same time, social media platforms themselves have their own data insight tools that can be used in combination.

Ⅱ. Keyword research for SEO beginners

The importance of SEO is already well-known, but keyword research in the early stages of SEO is still worth mentioning. Here are some tools and techniques. For example, you can use Keyword Planner to enter seed keywords (basic words that are directly related to the product and can summarize the product) and view information such as the average monthly search volume, competition intensity, and bid range for each keyword in the table it provides.

When narrowing down the scope to filter keywords, focus on more specific long-tail keywords, keywords that directly match the product and its usage scenarios, and keywords with low to medium competition. This way, you can use keywords more accurately and effectively to optimize key areas of the website.

Ⅲ. EDM Marketing: Private Domain Return

In addition to common welcome emails, discount information notifications, order confirmations and status updates, email marketing also has an important function that is close to customer relationship management: awakening users who have not interacted or purchased for a long time.

Use personalized emails to attract customers back. Edit personalized commemorative emails based on user behavior (not logged in, number of days without interaction) and preferences (purchase history and browsing history), or attach limited-time exclusive offers for "old friends" to attract customers, enhance emotional connections, and further guide return traffic.

Ⅳ. Social media marketing: public domain traffic diversion

The influence of mainstream social media platforms can bring more traffic and sales potential to stores and products. In addition to basic high-value and highly relevant content publishing and user interaction, we should also try to attract users and traffic to private domains, or bring traffic from one social media platform to another.

Use social media content, interactive activities and platform ads to guide users to join communities and subscribe to emails, and convert traffic into private traffic. You can also guide users to follow stores and accounts on other platforms, such as using TikTok and Instagram's account jump and content synchronization functions to integrate traffic from different sources and achieve multi-channel marketing.

To expand the scope of attracting traffic, you can not only deploy multiple social media platforms, but also operate multiple accounts on one social media platform at the same time. However, you need to pay attention to the risk of account association at this time. Configure IPFoxy's exclusive pure proxy in the fingerprint browser to achieve isolation and unified management of accounts and their network environments. Especially when you need to target different markets, you can locate accounts in different regions to achieve localized and differentiated operations and accurately attract traffic.

In short, using multiple strategies and multiple traffic sources can effectively help increase independent site traffic and promote conversions.