Etsy data too low? Boost it with social media and SEO combined!

Etsy is an e-commerce platform that specializes in handmade products. As a community-driven platform focused on specific categories, it has a considerable number of active users and influence. If you want to increase your Etsy store traffic and exposure, social media and SEO are two directions you should pay attention to.

Ⅰ. SEO for stores and listings

SEO is also an essential promotion method for e-commerce sellers. It is very beneficial to obtain higher rankings and exposure in Google, Bing and Yahoo.

1. Product title

Product titles are often used to create listing page titles, but search engines generally only display the first few dozen characters of the page title, so be sure to put the most important keywords at the front. Also, pay attention to the conciseness and accuracy of the beginning content and avoid repeating the same phrases.

2. Product Description

The first sentence of the product description should clearly express the product to the buyer, and then provide detailed and relevant descriptions to highlight the product's selling points and uniqueness.

3. Product images and videos

Images and videos are also important in search engines because some sellers use images to find products. Attractive and high-quality content with multiple images and videos is naturally more competitive.

It is worth noting that descriptive alternative text should be added to each image to help the visually impaired, so it is necessary to accurately describe the information of each dimension of the product in the image. Hover the mouse over the listing image and click the small pencil icon to add text.

4. Backlinks

Backlinks have always been one of the most important factors for search engine rankings. The more backlinks a website has and the higher the quality of the backlinks, the higher the weight and ranking of the website will be, because the search engine will believe that the website is trusted by more people.

It’s okay to link to your Etsy store from your blog or social media pages, but don’t pay for backlink placement, as this can backfire.

Ⅱ. Use social media with Etsy

Using social media to promote stores and products has become a must for every e-commerce seller, especially using some mainstream social media platforms with a large number of active users and super high influence, such as Facebook, Instagram, X (twitter) and TikTok. In addition to posting content directly on social media platforms, you can also create and synchronize posts directly on Etsy, specifically the following types: the latest listings (up to 25 posts), important events such as anniversaries, promotional offers, five-star reviews and store updates.

1. Create on Etsy

Go to Shop Manager—Marketing—Social Media and select the account you want to publish content to connect the account. Click Create post and select the post type, add a title and image, complete the content, select the posting network, and finally publish it.

2. Create on the Etsy Seller app

In the More section of the navigation bar, go to Marketing—Social Media and select the listing you want to share. In this step, you can filter by Newest, Most favorites, Least views, and Most views. Then select a picture or video of the listing to share. The link to the listing will then be saved to the device's clipboard. Then select the social media account to share it.

The store update photos shared by the seller will be collected and linked to the store homepage feed, and will also be displayed to buyers who follow them on Etsy. Consumers can purchase the marked products by clicking on the orange price tag or the listing image to the right of the photo.

Ⅲ. Store maintenance and consolidation

When carrying out publicity and promotion work, don’t forget to maintain the account and store. After all, ensuring the normal operation of the store is an important prerequisite for marketing work.

Etsy now has very strict geographical restrictions and ensures that the store's permanent IP is consistent with the target market, so that local traffic can be obtained relatively quickly. This is why we search for more local stores on e-commerce.

Therefore, sellers should pay special attention to IP issues, and consider dimensions such as IP security, purity, stability, and region. Use IPFoxy proxy to simulate real locations and real user behaviors, providing an extra layer of protection for store operations.

Under the condition that the network meets the platform requirements, it is believed that it will be of great help to increase store traffic by carrying out social media and SEO work reasonably.