Essentials for cross-border sellers: Tips for preparing Halloween promotions

According to survey data, most American consumers will start holiday shopping before November in 2024 , and it is expected that American consumers will spend a record amount on Halloween this year. For cross-border e-commerce sellers, holiday events have always been a great opportunity for store exposure and product sales growth, so they must be fully prepared.

Ⅰ. Analyze market demand

Sales of candy, costumes and decorations during the 2023 Halloween shopping event will exceed $12 billion, and according to recent data surveys , most consumers plan to spend more on these items this year.

Therefore, we should pay attention to the hot categories that are essential for Halloween, and pay attention to the high-search terms and high-selling products during previous Halloween periods, such as Halloween decorations , Halloween candy , Halloween costumes , Halloween masks , Halloween lights , etc. We can analyze their data and changing trends to provide a basis for this year's Halloween product selection and stocking.

Ⅱ. Pay attention to market hot spots

In addition to paying attention to the lifestyle and culture of local consumers, you can also pay attention to current trends such as popular film and television works, and lean towards the hot spots during product promotion and sales. For example, the 2023 movies "Super Mario Bros." and "Barbie" . During last year's Halloween shopping activities, items with similar shapes and highly relevant elements to the movie characters were more popular with consumers.

However, when selecting products, you should pay attention to the fact that some character images in film and television works cannot be used without authorization. You can move closer to hot spots in terms of color and iconic elements.

Ⅲ. Diversification of sales plans

Some consumers tend to buy holiday items when Halloween is approaching. For this type of consumers, sellers can launch a combination of products for consumers to choose from. In addition, you can also set up early bird discounts, give away small holiday-themed gifts, follow-up shopping discounts, "exclusive", "limited time", "early bird limited", "limited quantity" and other activities to stimulate early consumption , which is also helpful to accumulate customers for the sprint stage of Halloween activities and the subsequent promotion activities to a certain extent.

Ⅳ. Improve the marketing plan

Halloween is an important holiday that often attracts more discussion and discussion. Send Halloween-related marketing content on social media platforms, attach Halloween hashtags, use advertising materials that fit the holiday theme, and launch marketing activities that are conducive to interacting with customers to help create a stronger Halloween atmosphere.

In order to enhance the publicity, many sellers will choose to conduct social media publicity through multiple channels and multiple accounts. Pay attention to the account security issues when using multiple accounts. It is best to create an independent, isolated, and secure browser environment for each account to avoid account abnormalities or even account closure due to account association. You can use IPFoxy 's pure  proxy service to isolate the network environment and achieve efficient, safe, and stable operation.

Holiday shopping often requires a comprehensive marketing plan. In addition to multi-channel social media promotion for a wide range of customers, we should also pay attention to customers with existing email and other contact information, because the communication distance for these customers is shorter and the communication efficiency is higher. Before Halloween, sending emails to customers in a timely manner can not only remind customers of the holiday time, but also help bring in the holiday atmosphere and deliver product and event information to customers.