E-commerce website SEO types and optimization

Google launched a major update to its core algorithm this year. For E-commerce website sellers, timely action can create more advantages in the highly competitive market. Therefore, it is very important to recheck and optimize the work in all dimensions of SEO.

Ⅰ. On-page SEO

1. Keywords

Keywords are one of the core elements of SEO. The selection and use of keywords must not only be accurate but also complete.

Selecting keywords that meet consumer needs and using a combination of long-tail and short-tail keywords can expand coverage to a certain extent, because this includes both high search volume and low competition, which is more likely to meet consumer search intent and increase the possibility of ranking improvement.

2. Title Tag

To ensure that the website structure and content are clear and complete, it is necessary to use title tags reasonably, because search engines will use title tags to assist in analyzing the website's page content to determine whether this is the result that best matches the user's query content.

The title tag should accurately reflect the content of the web page, contain the most important keywords, be eye-catching enough, be placed in a prominent position, and not be repeated too much with other titles or content, maintaining a certain degree of uniqueness.

3. Meta Descriptions

Meta description is the summary of the content displayed directly under the title of the search results page. It is an important content that allows users to have a preliminary understanding of the website content and attract users to click. Generally, the length is within 160 English characters. Writing a concise and hit-the-point meta description is very helpful in increasing the click-through rate.

4. URL slug

The url slug can identify a specific web page in the website directory. This is one of the factors that search engines use to analyze web page content. Consumers will also use it to judge the content of a web page or remember it.

Therefore, it is best to use text snippets that are highly matched with the content of the web page, are short and concise, and are updated quickly. Simple, memorable, and easy-to-understand slugs are better than long and boring parameters. They not only allow search engines to capture web pages faster, but also make it easier for consumers to form an impression on them.

5. Content

Content quality is always the top priority. Google's update to the core algorithm this time includes the HCU (Helpful Content Update) principle, which once again reflects the importance of content value. Some people speculate that this is aimed at AI-generated content, but high-quality AI-generated content is not negatively affected. Therefore, it is very important to ensure the originality, high value and attractiveness of the content.

6. Technology

In terms of technology, you need to pay more attention to whether the web page loads fast enough to avoid increasing bounce rates, reducing engagement and conversion rates. You also need to pay attention to whether you have added descriptive alternative text to web page images, added keywords to image file names, and reduced the size of local images while ensuring image quality.

Ⅱ. Off-site SEO

1. Backlinks

In some ways, backlinks are like indicators that reflect "social relationships" and "trust". Obtaining backlinks from reputable and high-authority websites can improve the authority of your own website.

But please note that the quality of backlinks is more important than the quantity. It is more effective to obtain backlinks from websites related to your website content and business, and the best location for backlinks is in the main text.

2. Domain Name Authority

The longer a website is established, the higher its domain name weight will generally be. However, as the content and traffic of the website continue to increase, the domain name weight and search result ranking will also be improved accordingly.

3. Social Media

Social media and website rankings seem to have no direct connection, but social media performance is equally important. The comments and sharing of websites on social media can reflect the quality and influence of the website. For E-commerce website sellers, it can also reflect the traffic and reputation of brands and products. Social media can help more people explore their own websites, thereby bringing more natural traffic to the website to help SEO work.

You can increase site traffic by using overseas social media matrix accounts to improve SEO rankings. For a multi-account matrix, you only need to pay attention to preventing association issues, and you can basically maximize the matrix promotion effect.

Ⅲ. SEO Monitoring

1. Follow-up analysis

Using Google Search Console or Google Analytics can effectively assist SEO work, such as monitoring the traffic of your website in search engines, collecting data on visitor and web page interactions and segmenting visitors, etc. This is helpful to identify factors that are not conducive to ranking and improve them.

2. Accurate monitoring

During the monitoring and research and analysis process, frequent web page requests may not only lead to personalized search results, but also be captured and restricted by search engines. You can use IPFoxy rotating residential proxy to rotate IPs at intervals, simulate real residential users to improve security, and smoothly obtain objective results to ensure the smooth progress of SEO work.

Ⅳ. Final Thoughts

E-commerce website SEO work involves all aspects, and the search engine's algorithms and mechanisms will be constantly updated. Taking timely measures and using reliable network tools can provide effective support for SEO work.