The Role of Rotating and Dedicated Static proxy in E-Commerce

In recent years, the situation of thee-commerce industry has been unpredictable, but it is still possible to see a tightening trend of refined and standardized operations. Whether it is a third-partye-commerce platform or an independent website, there are increasingly higher requirements for compliant and stable operations. At this time, the role of rotating proxy  and dedicated static proxy in the field ofe-commerce is more significant.

Ⅰ. Dedicated Static Proxy

1. Characteristics of dedicated static proxy

The IP is fixed and unchanged for a long time, which is suitable for scenarios with high requirements for IP stability and the need to maintain a stable network identity. It has fast speed and high reliability, but IP resources are limited and are usually divided into data center IP or residential IP.

2. Usage scenarios of dedicated static proxy

(1) Store account stability maintenance: It can be said that all mainstream third-partye-commerce platforms (such as Amazon, eBay, Walmart, Shopee, etc.) will monitor the network environment of the store account, especially the IP address. If the IP address is unstable, frequently changes, has inaccurate positioning, low purity, or is associated with a high-risk IP address or a blacklisted IP address, it is easy to cause abnormal store status and affect the normal operation of the store. Static residential proxy can provide stores with stable and secure IP addresses, effectively reducing abnormal risks.

(2) Social media marketing: To increase the exposure and popularity of stores and brands, it is necessary to use mainstream social media platforms (such as Facebook, Instagram, TikTok, etc.) for marketing. Similar to e-commerce platforms, these platforms will also monitor the network environment. If there is a problem with the IP, the social media marketing process will also be hindered, reducing marketing efficiency and benefits. Using static proxies can provide stable IPs for social media accounts, especially under multi-account matrix operation plans, which can ensure that each account is effectively isolated and reduce risks.

(3) Advertising: When placing advertisements on platforms such as Google Ads and Facebook Audience Network, using static proxies to maintain a fixed IP address and accurately locate the target market can effectively prevent the account from triggering risk control due to IP changes and reduce poor advertising results caused by inaccurate positioning.

Ⅱ. Rotating Proxy

1. Characteristics of rotating proxy

The proxy IP is constantly changing and can also be set to automatically change regularly. It is suitable for scenarios with high requirements for IP diversity and business scenarios with batch operations.

2. Usage scenarios of rotating proxy

(1) Market research and competition analysis: By using constantly changing IP addresses, we can simulate different users in different regions accessing the target website and obtain data such as prices, inventory, and advertising placement in different countries or regions in a more objective manner, thus preventing inaccurate data from being used against the familiar.

(2) Data collection: Data collection often cannot avoid a large amount of network access in a short period of time. The use of rotating proxy can avoid access and collection restrictions caused by frequent requests from the same IP, thereby improving data collection efficiency.

(3) Advertisement verification: Advertisements are often placed in target markets in multiple countries and regions. To view the objective and accurate effects of ad placement, rotating proxy are needed to simulate different users in different regions to prevent being marked by target websites and obtain more accurate ad display-related data.

Ⅲ. How to choose a suitable proxy

1. According to IP type

As mentioned above, there are two types of static proxies. Residential IPs are often provided by ISPs (Internet Service Providers) and can better simulate real users. Data center IPs are generally hosted on servers in data centers, which are faster but less authentic. If you have high requirements for authenticity, it is best to choose a residential IP.

2. Based on connection stability

If the connection speed is slow and the number of disconnections is high, it will inevitably hinder the operation process and affect the user experience. It is also important to choose an proxy with stable and fast connection and good after-sales support.

3. Based on IP purity

Many free public IPs have many users, so the possibility of illegal operations is higher and the risk of IP being marked and blacklisted is greater. It is best to choose a pure IP that is exclusive to you, which is more secure. The larger the IP pool of the proxy service provider, the lower the possibility of IP being reused. For example, IPFoxy has more than 50 million exclusive high-quality IP resources and different IP types, which can fully meet the above requirements.

Ⅳ. Final Thoughts

Ine-commerce operations, rationally selecting the type of proxy can effectively reduce operational risks and improve business efficiency.