Coupang Account Banned? Guide to Preventing Store Suspensions

As the leader of Korean e-commerce, Coupang is an indispensable platform for every seller doing cross-border e-commerce in Korea. However, when operating a store, the store account may be blocked, which causes the initial investment to be wasted. Today I will explain to you the reasons why the store is blocked and some methods to prevent Coupang store from being blocked.

I. Reasons for Coupang store account closure

1. Violation of platform rules

If a store violates platform regulations 10 times in three months, or 20 times in six months, Coupang will take measures to block the store. However, this blockade can be unblocked through appeal. If the merchant can solve the problem in time after the store is blocked, the store may be unblocked.

2. Infringement of Intellectual Property Rights

In addition to selling counterfeit products, selling products without the right to sell can also lead to store closure, and in this case, there is almost no possibility of recovery.

3. Store rating is too low

If your product quality is problematic/your customer service attitude and problem-solving ability are poor, resulting in a poor consumer experience, your store rating may be low. Coupang is intolerant of sellers with poor shopping experience, and a low rating may result in the store being closed.

4. Store information security issues

There are generally two reasons for this:

• The first is that if your store is a second-hand store, the account information may be incomplete, which will lead to the leakage or theft of store information. The platform considers this to be an unsafe store without sufficient store data and information, and thus bans your account.

• The second is that your account has abnormal operation. Frequent IP address switching, abnormal login, too frequent background operations, etc. will cause platform recognition abnormality

II. How to avoid Coupang account ban

1. Comply with Coupang platform rules

Each platform has its own operating rules and restrictive terms. Do not try to cross the red line of the rules. To survive on the platform, you must abide by the rules in many aspects such as product release, logistics management, and customer service.

2. Ensure that product information is true and accurate

Product information must be true, and make sure the description is consistent with the actual product. If you are selling products with strict quality requirements such as electronic products and cosmetics, make sure they have relevant compliance certificates to avoid receiving a large number of complaints due to product quality issues.

3. Ensure product quality

Avoid selling counterfeit and shoddy goods. In order to avoid having your store closed due to infringement, merchants should ensure that the goods they sell do not infringe on the intellectual property rights of others, especially trademarks, patents, copyrights, etc.

4. Improve consumer experience

Actively solve customer after-sales problems, ensure users have a good shopping experience, and avoid low scores caused by poor consumer experience

5. Strengthen store security measures

When purchasing a second-hand store, you must verify the seller's identity information to ensure the legitimacy and integrity of the store information. You must also pay attention to the stability of the login environment to ensure that the IP does not jump around. If the device/IP is switched frequently, the account will be blocked.

• Use a pure residential IP: You can use IPFoxy proxy to establish a stable login environment for your account to ensure account security.

• Account isolation: If you are a matrix account player, IP proxy combined with fingerprint browser can avoid account association problems.

  

III. How to appeal after account suspension

• After your account is blocked, promptly open your mailbox to check if you have received the email and confirm the content of the email to avoid missing the best time to unblock your account. The email will generally inform you of the reason for the violation. Prepare the appeal materials (order records, product certificates, etc.) based on the relevant issues.

• After preparing the above information, remember to remove the illegal products from the shelves, then write an apology email in Korean to sincerely apologize to the Coupang platform, attach relevant supporting materials to explain the reasons, and promise to strictly abide by relevant policies in the future.

• After sending the appeal email, please patiently wait for Coupang's review and cooperate with relevant inspections so that the ban can be lifted as soon as possible.

  

IV. Conclusion

Coupang account suspension is a big challenge for sellers in the operation process. As a seller, you should abide by the platform regulations and provide consumers with high-quality compliant products. If your account is unfortunately suspended, don’t panic. Actively cooperate with the platform to make corrections. The problem will be solved soon. I hope this article will help you with your account suspension problem!