Keyword Research Tips for E-Commerce SEO Beginners

The importance and necessity of SEO are self-evident. Among the major processes of SEO, keyword research is equally important because it plays an important role in website content optimization, product title and description optimization, etc.

Ⅰ. From the perspective of consumers

SEO is to increase the possibility of consumers seeing your products, so it is necessary to consider the scenarios and angles of consumer searches.

1. Use search engines directly: Enter a basic search term that is highly general in the search box, and then check the search suggestions and auto-complete suggestions that pop up. These suggestions can reflect a lot of information related to user needs, including popular searches, real-time trends, geographic locations, etc.

2. Use SEO related tools: Well-known tools such as Google Trends, Google Keyword Planner, Ahrefs, and Semrush.

3. Observe competitors: Check out competitors’ own websites or their stores on e-commerce websites, such as Amazon, eBay, etc. Analyze their product listings, product titles, and product descriptions.

4. Use forums and social media: Find forums and groups where target customers are concentrated, and analyze the most frequently appearing words in the product-related content they most frequently mention.

Ⅱ. Organize keywords

In this step, it is best to use mature SEO tools to obtain more keyword information, and use information such as search volume and competition intensity to screen suitable keywords.

1. Set negative keywords

After entering the basic keywords into the SEO tool, a large number of keywords will appear around the basic keywords. At this time, you can exclude some of them and set them as negative keywords, such as competitors - similar products of other brands, because some keywords will contain the brand name.

2. Use your competitors to supplement keywords

For example, after entering basic keywords in the search engine, check the keyword usage of the top 5 competitors, and use functions similar to keyword gap (such as Content Gap and Keyword Gap functions provided by some SEO tools) to find out if there are any keywords that competitors cover but your products have not yet used, or keywords that competitors do not cover but are related to your business.

During competitor analysis and other supplementary analysis, high-frequency access may occur. It is easy to trigger security measures according to regular access. You can use IPFoxy to hide the source of requests and use rotating dynamic IP to smoothly obtain accurate content. Its 200+ regional options can also obtain display content from different regions.

3. Keyword Grouping

The keywords that consumers enter when searching may vary, including different modifiers, usage scenarios, product attributes, etc. When consumers enter keywords in search engines, the search results often include articles, videos, product catalogs, product details, etc., which means that they may search for various content types. It is best to optimize according to different content types. For example, for product category pages, provide high-quality and relevant text descriptions, keywords, and user reviews to cater to user search needs.

Ⅲ. Final Thoughts

Keyword research is an important process in SEO, which requires sufficient time and reliable tools to complete. Reasonable use can effectively improve SEO benefits.