Black Friday and Cyber Monday: How Residential Proxies Support E-Commerce Businesses.

Black Friday and Cyber Monday are important promotions for e-commerce sellers to sprint their business at the end of the year. From offline stocking and logistics to online operations and marketing, sellers need to make comprehensive preparations in the early stage. In online work, proxy are an important tool. If they are selected reasonably and fully used, they will be of great help.

Ⅰ. What is an residential proxy?

Simply put, residential proxy refers to residential IP, which refers to the network IP address held by proxy servers. Generally, residential IP is often provided by ISP (Internet Service Provider) to simulate the network address and behavior of real users.

Ⅱ. The role of residential proxy

1. Store status guarantee

In order to share risks and increase market share, many sellers have more than one store, but some e-commerce platforms have strict restrictions on the number of stores and sites opened by the same seller. At the same time, during the period of active activities with a large number of users, the platform monitors all aspects more strictly in order to maintain the order and environment of the platform. Therefore, it is important to pay close attention to the status of the store account and keep it normal.

Positioning stores in target markets or different locations is a common and effective method, but you need to pay special attention to the quality of the selected proxy, otherwise there is a great risk of being judged as abnormal or even having your store closed. residential proxy are a very reliable choice, especially for multi-store sellers. Each different site store uses IPFoxy's exclusive dedicated static residential proxy to simulate real local residential users and behaviors, which can effectively avoid IP conflicts and restrictions and make the store status more stable. IPFoxy has more than 200 regional options around the world, which can not only easily meet the positioning needs of different sites, but also facilitate more targeted localization and differentiated operations.

2. Buyer service experience

During the promotion period, buyers will make long and large-scale visits. In order to ensure buyers' browsing experience and increase the probability of purchase, it is even more important to maintain the stability of the store.

If you are a seller on an independent website, you should test and optimize the website's load, response, device adaptation and other dimensions in advance; if you are a seller on a third-party e-commerce platform, as mentioned above, use IPFoxy dedicated static residential proxy with stable, efficient and continuous network connections to support the normal operation of the store to prevent connection interruptions or slow network speeds from negatively affecting customer experience.

3. Social Media Marketing

The delivery and dissemination of marketing information through mainstream social media, whether it is posting or placing platform advertisements, is conducive to reaching a wider range of potential consumers. In addition, many social media platforms have launched sales functions, and sellers can also choose to use social media to expand sales channels.

However, some social media platforms also have high requirements for the network conditions of accounts, such as the number of accounts, IP addresses and their stability, change frequency, etc. residential proxy can play a role at this time. They provide each account with an independent, isolated, secure and stable environment, which greatly reduces the risk of account abnormalities and is also conducive to improving account weight to a certain extent.

4. Delivery effect detection

After delivering marketing content, it is necessary to follow up on the delivery in a timely manner to ensure that the delivery is correct and effective. Dynamic residential proxy come in handy again: when detecting advertisements displayed in different regions, they are regarded as real users, are not marked by the target website, confirm that the advertisements do not have click fraud, and prevent malware.

Ⅲ. Final Thoughts

Choosing a reliable residential proxy and using it fully and scientifically can provide considerable help for all aspects of the operation process and improve overall efficiency.