Amazon x TikTok Partnership: Seize the New Opportunities Of Sellers

Breaking news: On August 8, Amazon and TikTok reached a cooperation agreement. In the future, TikTok users will be able to receive Amazon product advertisements in short video information streams and complete shopping directly in the TikTok app.

Amazon and Tiktok join forces: Starting cross-border e-commerce 3.0?

Amazon released its second quarter financial report for fiscal year 2024 on August 1, showing that Amazon's total revenue was US$147.98 billion, a year-on-year increase of 10.1%, but the e-commerce business grew sluggishly. In order to find new growth points, Amazon decided to join forces with TikTok. This cooperation allows users to complete their consumption on Amazon on TikTok's "For You" page without leaving the TikTok app, achieving a faster and smoother experience. While browsing short videos, users can view TikTok's Amazon advertising real-time pricing, Prime eligibility, delivery estimates and other product information, so as to quickly obtain key information and complete purchases.

Many of my friends who do cross-border business were very excited to see this news, and they had heated discussions with me in the background: "A new traffic channel has been born." There are also speculations: Will those who do business on Amazon be able to advertise directly on TikTok in the future?

Can Amazon individual sellers advertise directly on TikTok?

The cooperation between Amazon and TikTok is an optimization of TikTok's open-loop advertising format, aiming to enhance the shopping experience of users when browsing Amazon ads and make the transaction process smoother and more convenient. This cooperation focuses on the advertising business level and does not involve TikTok Shop's one-stop e-commerce solution. At present, Amazon sellers do not have a direct entry to participate in TikTok advertising push. Therefore, this cooperation mainly provides advertising opportunities at the platform level, rather than personal advertising rights.

However, we Amazon sellers can use TikTok for marketing on our own.

Taking advantage of the huge traffic cake of TikTok is undoubtedly the most valuable promotion action. However, it is not easy to get started with TikTok. Friends who want to enter TikTok need to pay attention to the following factors:

There are a few factors to keep in mind:

1. First, optimize content production :

• Content quality : Produce high-quality, creative short video content to ensure that the videos are attractive and can arouse user interest and interaction.

• Brand consistency : Maintain consistency in your brand image and ensure that the content is consistent with your brand positioning and style.

2. Second, you can choose to collaborate with creators :

• Influence: Work with influential creators on TikTok to increase your brand’s credibility and visibility through their recommendations and promotions.

• Partner selection: Choose creators that match your brand positioning and target audience to ensure maximum collaboration results.

3. Furthermore, pay attention to IP stability and purity:

• Use a reliable proxy: TikTok has a strict IP detection mechanism. When configuring overseas proxy IPs for the target market, we recommend using independent Native Residential Proxies, which allows the content to be accurately pushed to the target audience by the platform algorithm while keeping the account stable and preventing it from being blocked.

The current agency market is full of mixed fish and dragons, and native proxy resources are not easy to find. The editor has currently tested that IPFoxy's Static Proxy resources can complete TK's account management, operation, and store.

• Matrix marketing: If you need to establish an account matrix, you need to prevent association between one machine, one account and one IP. For the convenience of management, you can integrate the proxy into the fingerprint browser for centralized management and establish an independent network environment for each account.

  

4. Finally, direct traffic to Amazon stores and continuously monitor and optimize marketing results.

• Traffic-driving strategy: Direct users to your Amazon store through links or promotions in TikTok videos.

• Tracking results: Use analytical tools to track and evaluate traffic generation results. Continuously optimize marketing strategies based on monitoring data. Adjust content creation, delivery, and user interaction strategies to improve traffic generation results and marketing ROI.