Many Amazon sellers encounter the "unable to create" prompt when setting up Sponsored Brands ads. For new sellers, this not only wastes time but also directly affects store traffic and conversions. In fact, creating Sponsored Brands ads involves multiple links such as account qualifications, brand registration, and ad materials—if any link goes wrong, it may result in the failure to create the ad campaign.
This article will systematically break down common causes, troubleshooting ideas, and prevention methods to help sellers quickly identify and resolve issues.
I. Common Causes of Creation Failure and Troubleshooting Methods
1. Brand Registration Issues
If Amazon Brand Registry is not completed or approved, access to Sponsored Brands ads will be restricted.
Troubleshooting method: Navigate to the Brand Registry page, confirm that the brand registration status is "Completed," and ensure it is consistently linked to the ad backend account.
2. Inconsistent Trademark/Brand Name
The brand name in the ad backend is inconsistent with the trademark spelling in the registration (e.g., differences in capitalization, symbols, or spaces).
Troubleshooting method: Cross-verify with the name registered at the trademark office and ensure it is exactly the same as the brand name in the Amazon backend.
3. Insufficient Account Permissions
Creating ads requires an account with administrator or advertising permissions.
Troubleshooting method: In Seller Central → User Permissions, confirm whether advertising-related permissions are checked.
4. Products Not Linked to the Brand
Even if brand registration is approved, you may still be unable to create ad campaigns if products are not correctly linked to the brand.
Troubleshooting method: Check the "Brand" field on the product detail page to confirm it displays the registered brand.
5. Non-Compliant Ad Materials
Uploaded logos, videos, or titles contain sensitive words, non-compliant content, or fail to meet Amazon’s ad guidelines.
Troubleshooting method: Cross-check against Amazon’s ad material guidelines (e.g., promotional words like "best/No.1" and sensitive content are not allowed) and inspect each item one by one.
6. Category or Regional Restrictions
Not all categories or marketplaces support Sponsored Brands ads.
Troubleshooting method: Confirm whether the target market supports Sponsored Brands (e.g., some emerging marketplaces have more restrictions).
7. Backend Bugs/Cache Issues
Occasionally, system cache or bugs may cause error messages.
Troubleshooting method: Clear browser cache, or try again using a different browser/account environment.
II. Prevention Methods
1. Advance Planning for Brand Registration
Do not wait until you are ready to launch ads to realize your brand is unregistered.
It is recommended that sellers complete text trademark registration + brand registration during the initial onboarding phase, and link all core ASINs at the same time.
If inconsistencies in brand names or trademark spellings are found, adjust them uniformly in the ad backend and brand registration system immediately to avoid ad errors caused by minor details.
2. Account Permissions and Team Collaboration
Many sellers get stuck due to insufficient permissions for their operation accounts.
In Seller Central → User Permissions, confirm that operators have at least advertising management permissions.
It is recommended to establish a multi-role division mechanism: the main account focuses on brand and permission management, while sub-accounts focus on ad placement to reduce risks.
3. Verification of Product-Brand Linkage
Many sellers assume everything is fine once brand registration is completed, but if ASINs are not linked to the brand, ad campaigns still cannot be created.
Regularly check whether product detail pages correctly display the registered brand; if unlinked products are found, correct them via "Edit Product Information → Brand" or submit a case to customer service for manual processing.
4. Compliant Design of Ad Materials
- Logo requirements: High resolution, no borders, no non-compliant text.
- Ad title requirements: Concise and highlighting brand selling points; sensitive words like "bestselling" or "No.1" are prohibited.
- Landing page check: Ensure the store or product page redirected by the ad is completely consistent with the registered brand; otherwise, system interception may be triggered.
5. IP and Account Environment Isolation
Some sellers have reported: Even when the brand, permissions, and materials are all correct, the "unable to create ad campaign" error still occurs.
This is often related to abnormal IP or account environments—for example, logging into multiple ad accounts under the same IP, frequently switching networks, or using public WiFi. Amazon’s risk control system may identify this as abnormal operation, leading to restricted ad functions.
Solution: Use high-purity IP proxies + fingerprint browsers to achieve IP isolation and account environment isolation, providing an independent, clean, and stable network environment for ad accounts to avoid cross-environment issues.
Recommended tool: It is recommended to use professional IP proxies provided by IPFoxy, which have real residential IPs to reduce the risk of being identified as data center proxies and are less likely to trigger Amazon’s risk control system; dynamic switching is optional to flexibly adapt to multi-account operation scenarios, and IPs corresponding to the target marketplace can be selected to facilitate smoother ad review.
For sellers who frequently need to operate multiple stores or accounts, IPFoxy can help achieve IP isolation to avoid ad creation failures caused by abnormal IPs, serving as an "invisible insurance" for account security.
6. Establishing a Standardized Troubleshooting SOP
Step 1: Check brand registration status → Verify consistency of trademark names;
Step 2: Confirm permissions and product linkage;
Step 3: Inspect each ad material item for non-compliance;
Step 4: Switch to an independent IP environment and retest;
Step 5: If the issue persists, promptly open a Case to contact official support.
This step-by-step troubleshooting approach ensures efficiency while avoiding missing details.
Conclusion
The failure to create Amazon Sponsored Brands ads is often not caused by a single factor, but by the combined effect of multiple factors such as registration, permissions, product-brand linkage, and material compliance. Through gradual troubleshooting, you can quickly identify issues and improve ad placement efficiency.
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