Amazon Operations: Turning a Failing Store into a Hot Seller—Here’s How I Did It

This year's Amazon Prime membership promotion is coming soon. For all sellers, this not only represents an opportunity to improve the ranking of the store's main products and accelerate product sales growth, but also means a great opportunity to attract customers in advance for other big promotions at the end of the year. It is definitely not to be missed!

If your Amazon store is still performing mediocrely, what should you do to ensure smooth participation in this membership promotion and optimize your store and products from an operational perspective?

 

Ⅰ. Overall Plan

When making preliminary plans, it is necessary to determine the main products, promotional goals and discount strategies, and then carry out inventory management and product planning to avoid out-of-stock situations during the promotion period that affect the customer shopping experience.

Ⅱ. Product Optimization

To optimize product titles and details, you can use keyword tools such as Keyword Planner to filter and analyze popular search terms. Be careful to avoid keywords that are too competitive, and select keywords that are suitable for the competitiveness of your own products and have a positive historical search volume trend. At the same time, use titles of appropriate length, higher-quality product images and videos to attract customers.

Ⅲ. Advertising

Set the overall advertising budget and goals , select keywords that are highly relevant to the product, design more attractive and eye-catching advertising ideas, and allocate them to different advertising types and channels. In addition to official advertising, you can also promote through social media to expose your products on more platforms. At the same time, during the promotion period, you should monitor the advertising effect in real time , combine the advertising display times, click-through rate and other advertising data and store operation data changes, and adjust the advertising strategy in terms of advertising and social media promotion according to actual changes.

Ⅳ. Logistics Planning

During big sales periods, there are often peak shipments and busy logistics. To ensure that the goods can complete each logistics process smoothly and on time, it is necessary to formulate a good logistics plan, allocate different shipping channels for store products, and maintain close communication with the logistics party.

Ⅴ. Store operation guarantee

While keeping a close eye on sales during the promotion period, do not ignore the store status. When adjusting product keywords and detail page data, you should also pay attention to the anti-correlation issues in information and equipment to avoid losing the chain in store status during important promotion activities.

Whether it is store operation or social media account operation, you can use fingerprint browser + proxy service to hide the real IP to simulate ordinary users and behaviors, and avoid being detected by the platform with the same device or IP , resulting in association and account blocking.

Everyone must be familiar with fingerprint browsers, and basically all the ones on the market are acceptable. But the more stable and clean the IP used , the more helpful it is to ensure the normal operation of the store and improve operational efficiency . IPFoxy is a proxy service provider that can meet both IP stability and purity.

This Amazon membership promotion is being carried out in 19 countries including Australia, Japan, and France. As a proxy service provider that provides positioning options in more than 200 countries and regions around the world, IPFoxy can not only meet regional needs, but also provide sellers with high-quality , high-purity proxies for business platforms to ensure the security of matrix accounts.

As a preview of the year-end shopping activities , this promotion is undoubtedly an important means for sellers to increase store exposure and product traffic. From product optimization to store operation guarantee, seizing opportunities and making full preparations can bring higher growth to the store.