A guide to creating and using a WhatsApp business account

With its wide global coverage and high usage rate, WhatsApp has become a must-have platform for many brands and sellers to establish and maintain contact with customers and provide services. WhatsApp's business account is an account type that better meets the needs of brands and sellers. Understanding the functions and usage precautions of business accounts can make business development smoother!

Ⅰ. Business Account Creation

1. Register an account

Open the WhatsApp Business app, select the country or region and the corresponding code will be automatically filled in. Now enter the phone number used for registration and receive the registration code.

It is important to note that you should use a mobile phone number that can receive calls or text messages, and do not use a free virtual number. If you use a landline number, you need to choose a fixed number without an extension number to register.

There are three ways to receive the registration code: missed call, text message and voice call. Do not fill in the registration code casually, otherwise it will be blocked and you will not be able to continue the registration. If the time to wait for the registration code is up, you can click "Call me" to receive the registration code.

2. Complete the information

Fill in the business name, select the business category, set the business picture, and complete the address, website, business and product descriptions, service hours and other information in the business profile so that customers can quickly understand important basic information.

3. Convert a personal account to a business account

If you already have a personal account, you need to back up the relevant information first. Enter the settings menu of WhatsApp Messenger and tap Backup in the Chat section.

Then enter the WhatsApp Business app. WhatsApp can detect the personal number that is already in use. After choosing to continue using the existing number, you can enter the transfer process. After the transfer is completed, the permission to share data such as photos, videos, contacts and files will be opened. The subsequent business account information filling process is the same as described above.

Ⅱ. Usage tips and precautions

1. Messaging Tools

In the Business tools in the three-dot menu bar, you can find several quick message functions: Greeting message, Away message, and Quick replies.

Some functions also support filtering conditions, such as setting a specific sending time or recipient. Quick replies also support adding other media files, and you can quickly get the quick reply content by directly entering "/" when editing a message.

2. Broadcast List

Broadcast lists can send a message to multiple contacts at the same time, and can be sent repeatedly without selecting each time. However, please note that broadcast lists are not supported on Windows, Mac or web versions. In addition, make sure that all contacts in the broadcast list have their phone numbers saved in their address books. A broadcast list can add up to 256 contacts.

3. Compliance Operation

Although relevant tools and techniques can indeed improve communication and marketing efficiency, be careful not to over-market, such as sending frequent advertisements in a short period of time or simply sending hard advertisements directly. This can easily be reported, and if the number of times accumulates, the account can easily be blocked.

In addition, the content sent must not violate any regulations, otherwise it will be monitored and blocked by the platform.

4. Network Tools

In addition to functional operations, there are also network aspects that need attention. If you encounter regional blocking issues when conducting business in certain countries and regions, or if the network conditions for account operations are not up to standard (for example, using a public IP that is shared by multiple people, is risky, or has even been blacklisted by the platform), it will hinder the workflow.

At this time, you can use a proxy tool, such as IPFoxy, which has 200+ regional options and a large number of pure IPs. The connection speed and stability are also quite good, and it can basically solve network problems.

Ⅲ. Final Thoughts

Although WhatsApp business accounts are more convenient in some aspects, they are not without restrictions. Clarifying the relevant functions and precautions can effectively assist the smooth operation of business.