Essential SEO Tips You Might Have Missed: 2025 Edition

For webmasters and cross-border e-commerce independent station owners, SEO is an indispensable and persistent job. At the same time, SEO has many influencing factors, and optimizers need to pay attention to all aspects. You can check if there are any overlooked points according to some of the tips in this article!

Ⅰ. SEO Tips

1. Utilize a sitemap

A sitemap is a file that helps search engines better understand and crawl websites. You can use a sitemap to provide information about web pages, videos, or other files on a website, and you can also explain the relationship between these contents.

Especially new websites with few external links, or websites with a lot of rich media content (videos, pictures), often need to submit a sitemap. For example, the sitemap of an independent merchant can include links to all products, product images, product series, and blog posts.

2. Check if the website is included

Directly enter and search for the website in the search engine to directly determine whether the website has been included. If it is not included, the website will not appear in the search results. However, for some new websites, it takes some time for the search engine to successfully include them.

3. Use search engine webmaster tools

For example, Google Search Console and Bing Webmaster Tools. As mainstream search engines, Google and Bing can use their official free webmaster tools to verify websites and track and analyze basic website performance.

4. URL Slug

The URL Slug is the part after the last slash in the URL. It is not only a ranking factor, but also a condition that affects other users' trust and memory of the website.

If the URL Slug is a string of messy and meaningless characters, it will not only be difficult for search engines to capture, but also make users doubt whether it is a safe and reliable link. It is best to make the URL Slug easy to understand, concise and clear. In addition, you can also decide whether to add time information such as the year to the URL Slug based on the characteristics of the content. For example, not adding the year can make the content appear more long-term and effective, which not only avoids users from thinking that the content is time-limited, but also reduces the pressure of updating.

5. Descriptive alternative text for images

Don’t simply name your images with some meaningless characters. Descriptive alternative text that describes the image content and contains important information can help search engines better understand the image and rank it better.

6. Fix Duplicate Content

The high value and readability of content are old news, but the duplication of content still needs attention. If duplicate content appears on more than one web page, search engines may not be able to determine how to rank the web page.

You can fix duplicate content directly, but if duplicate content on dynamic pages cannot be avoided, you can use redirects, use rel="canonical", or use sitemaps to standardize the URL, which will help search engines choose the preferred standard URL and make it appear in search results.

7. Fix broken links

Broken links can cause errors in search engine crawling, which is also a factor that is not conducive to web page ranking. You can use the search engine's own webmaster tools to check and redirect the broken web page to another normal page on the website.

8. SEO Monitoring

It is important to continue to follow up on ranking changes and obtain more accurate ranking results, otherwise it will interfere with the subsequent SEO direction.

In the monitoring process, a large number of frequent web page requests will inevitably be generated, which can be easily captured by search engines, resulting in personalized search results, or even being restricted or frozen as abnormal. You can use IPFoxy to act as a bridge between search devices and search engines, use high-quality and secure rotating IPs to avoid blocking and geographic restrictions, and use different regional options to obtain accurate search ranking results from different markets.

Ⅱ. Last words

SEO requires continuous and multi-faceted investment. Knowing more SEO techniques and related high-quality tools will help improve the efficiency and effectiveness of SEO work.