11 Ways to Boost Your Instagram Traffic and Followers

As a mainstream social media platform with a huge number of active users, Instagram is an important platform for many brands, sellers, marketers and creators to promote and monetize. However, operating an Instagram account is not easy. Low content traffic and low number of followers are common. You can try to find out the reasons from the following aspects!

Ⅰ. Tips for using Reels

Reels is an important content format for Instagram. One of its obvious features is that it is short, which is very suitable for the current fast-paced state and environment of the Internet. To a certain extent, it is easier to be pushed to other users by the platform algorithm, helping to reach more potential users. Making good use of Reels is beneficial to account exposure and increasing followers.

1. Don’t make it too long

Although the length of Reels is limited to 90 seconds, you don’t really need to use the full length of the video. Its positioning is essentially short video, and it is better to control the length to 7-15 seconds. The more valuable and attractive the content, the sooner it appears, the better.

2. Size adaptation

1080*1920 and 9:16 are the most suitable vertical screen formats for Reels. Following the format when making videos can effectively avoid being compressed by the platform and forced to adapt to the screen after uploading, otherwise the picture quality will be reduced and the content quality will be damaged.

3. Do not use logos of other platforms

It’s not just Instagram. Many platforms are averse to this, which is why many reposted videos have mosaics. If the logos of other platforms appear, Reels will easily be restricted.

4. Stick it to the top

Many users will pin Reels to the top of their feed, so that every user who visits the account homepage can see this Reels, which can effectively increase the traffic of the content and account.

5. Keep the text concise

The focus of Reels is on the video. Too much and too long text can easily distract attention, and users often have difficulty concentrating on reading a long text. Just use interesting and concise text to introduce the video.

Ⅱ. Leverage Instagram’s data tools

One of the most important supports for operating an account is data. Without data, it is difficult to formulate the next strategy. Instagram provides data tools Dashboard and Insights for creator accounts and business accounts (if the account is still a regular type, you need to switch to a creator account and business account, the path is Settings—Account—Switch to Professional Account), which can analyze and adjust strategies based on multi-dimensional data.

1. Understand your audience

Detail the account's audience information, such as gender, age, country, and program, and follow up on any changes to this information.

2. Record account performance

Dashboard or Insights has detailed multi-dimensional account data, which regularly records and evaluates the account's likes, comments, reposts, interactions and other data, which can effectively grasp the account status and performance and help adjust operational strategies.

3. Check the time period when fans are active

When operating social media, you need to pay special attention to your audience, such as their active time. Although there are some optimal posting schedules for Instagram, they are not suitable for all creators. Posting according to the active time of fans on the Dashboard will help get more traffic.

4. Pay attention to account status

Paying attention to changes in account data helps to detect anomalies in a timely manner. If the account data in all aspects drops significantly, it may be restricted. In addition to data tools, you can also check from Settings—Account—Account status.

Ⅲ. Other points

1. Import from TikTok to Instagram

TikTok has a function to jump to Instagram account on personal homepage, and TikTok also provides the function of syncing content directly to Instagram, which means that the two social media platforms can attract traffic to each other. Especially for users who already have a TikTok fan base, this will have a greater impact on Instagram's performance, because both TikTok and Instagram are platforms with a relatively high number of active users.

2. Stable IP and equipment

Regardless of whether the operator has adopted a multi-account matrix operation strategy, IP and equipment are still important factors affecting account performance. A stable and pure IP to which the account belongs is conducive to ensuring the long-term stability of the account status. At the same time, direct positioning to the target market is conducive to localized and differentiated operations. Using IPFoxy's exclusive IP and 200+ positioning options can meet these operational needs at one time, providing an extra layer of protection for Instagram traffic growth and fan growth.

Ⅳ. Final Thoughts

Grasping the characteristics of Instagram functions and tools and utilizing high-quality network tools will help increase Instagram account traffic and the number of followers, further influencing conversion and monetization.