5 Essential Pinterest Marketing Tools for Your Strategy

Pinterest is one of the preferred platforms for consumers to find creative inspiration. At the same time, according to survey data from Global Web Index, the primary reason people use Pinterest is to find new products and brands, which means that users already have the willingness and tendency to consume when using Pinterest.

Therefore, getting more target audiences to notice the marketing information of your products or services can effectively promote conversions. To optimize marketing results, you can start with several convenient marketing tools on the platform itself!

Ⅰ. Marketing Tools

1.Performance+

Performance+ is a new AI advertising tool launched by Pinterest last month, which uses artificial intelligence to simplify the campaign process, such as automatically creating ad groups, assisting in optimizing positioning, managing budgets or determining bid amounts, etc. It can also optimize product images to make them more attractive, such as converting white, blank or monochrome backgrounds into lifestyle scene images, thereby enriching product Pins and increasing user engagement.

2. Pinterest Analytics

Analysis tools can assist in analyzing the overall performance of an account, using various specific indicators to judge, such as engagement, views, favorites, Pin clicks, video plays, participants, etc. These data can help optimize subsequent content decisions.

In addition, there are filters that can assist in analyzing data in different dimensions such as time periods, content types, Pin formats, and product groups. Based on the best performing content in the account, you can try to replicate the ideas and apply them to future content production and publishing.

3. Pinterest Trends

What topics and product categories are more popular on Pinterest recently? You can check it in Pinterest Trends. Enter keywords and select a region to see what content is more in demand recently. Keeping up with the latest trends will help create a stronger competitive advantage and allow users to see your content faster.

4. Audience insights

The audience insights tool allows you to understand the topics that users are interested in based on their behavior on Pinterest. It will show the total number of users who have viewed or engaged with your Pins in the past 30 days. You can compare your audience fit with the total audience fit of Pinterest, or analyze it by age, gender, location, and device.

5. Pinterest search bar

Although one of the main features of Pinterest is the picture waterfall information flow, when users are interested in certain products or want to buy them, they will still find them through active search.

Pinterest's search engine mainly relies on the engagement metric for ranking. In addition to understanding what users are searching for, it can also be used to analyze competitors, view their content and engagement, and optimize your own marketing strategy.

Ⅱ. Precautions

1. Account Type

Many marketing tools and their data require a business account to use. Business accounts are free. Just switch to the business account in the menu bar and complete the information.

2. Follow up promptly

Although AI assistance is convenient, using Performance+ also requires timely follow-up and optimization. Its activity cycle starts in learning mode, optimizes, and then returns to learning mode to achieve better results.

After launching Performance+, wait until the learning mode is complete, check which parts are not performing well and pause them, then add new content for testing. Each ad group needs to add at least 10 new creatives, and select the ones with good performance in continuous testing and continue to promote them.

3. Network environment

Pinterest has not relaxed its network monitoring and censorship. The platform has restricted some IPs and regions. For example, IPs that have been improperly operated, unsafe, suspicious, or not in the available region will be judged as abnormal or banned. You can use IPFoxy's pure and exclusive IP, which can not only provide a safe network environment for the account, but also provide a rich range of regional options to bypass regional restrictions and easily meet the normal operation needs of the account.

Ⅲ. Final Thoughts

Understand the features and usage of Pinterest marketing tools, and combine them with reliable network tools to provide better protection for account operations and marketing promotion!