4 Must-Know LinkedIn Marketing Key Points

LinkedIn, as a professional social platform with more than 1 billion users, is not only a common channel for job hunting and recruitment, but also a high-quality platform for publicity and promotion, customer development and seeking cooperation. To improve the efficiency and effectiveness of marketing and customer development on LinkedIn, you can refer to the following methods!

Ⅰ. Key points of skills

1. Make full use of titles

LinkedIn title is a required option and is a tool to introduce important information such as name, company, position, job title, etc. The mobile title option has a name-related function - Name pronunciation, which is mainly to allow users to correctly pronounce other users' names. Because LinkedIn covers a very wide geographical range, in the context of multilingual and multicultural background, this can ensure that the other party can be addressed correctly during communication.

The name pronunciation function may seem ordinary, but it has a full ten seconds, so you can use these ten seconds and the overall title description to further enrich and optimize the title, and use attractive, valuable content that highlights the advantages and hits the pain points of target users to let others know why they want to contact and cooperate with you.

2. Optimize URLs

On the LinkedIn profile interface, there is an option in the upper right corner called "Edit public profile & URL" to customize the URL. This is because the URL is unique, and it is obviously more beneficial to create a URL that is concise and reflects your own characteristics and values in your professional field. At the same time, this is also conducive to the optimization of search rankings to a certain extent, and it is also a good way to let other customers find you!

3. Leverage the most engaging content formats

Many data analysis results show that the most attractive and interactive content type on LinkedIn is video, followed by pictures, PDF carousels, plain text, and links. Therefore, you can publish more video posts, of course, provided that the content is suitable for publishing in video form.

3. Best time to post

Each social media platform has a rough best posting time. Posting content during these times tends to get higher exposure and engagement, but the actual prediction is still difficult. But LinkedIn is different. Its user high engagement and high activity time is more accurate. The best posting time on weekdays is 9 am to 5 pm, which is very similar to the working hours of most people. More specific posting times on weekdays are generally 2 pm and 4 pm.

4. Account status protection

Some brands and sellers will adopt a matrix operation strategy and use multiple LinkedIn accounts to achieve business goals. For marketing and customer acquisition, multiple accounts with different homepages and personalities are also more conducive to expanding customer acquisition. Although this strategy is common, there is a risk of account association/abnormality when multiple accounts are on the same device or IP.

In addition, some users may encounter regional or IP blocking issues when expanding their business. When using another IP, they choose an unsafe IP, which actually poses a risk of account blocking. Therefore, it is necessary to use a safe and reliable IP. IPFoxy, which has a large number of pure IPs and regional options, can solve the problem quickly. It can also be used with fingerprint browsers and multi-device mobile phones to prevent account association, greatly reducing number loss problems. It also performs quite well in terms of connection stability and speed, which can greatly reduce the risk of account abnormalities or even being blocked.

Ⅱ. Last words

When using LinkedIn for marketing or seeking collaboration, you need to pay attention to everything from profiles and content to network equipment. Using more skills and reliable network tools can effectively improve business efficiency.