To ensure stable operations and consistent order fulfillment on TikTok Shop, sellers need to not only monitor store performance regularly but also comply fully with all platform rules. This helps avoid receiving a “Temporarily Suspended” notice and any corresponding penalties. To prevent your TikTok Shop or account from being temporarily restricted, it's essential to first identify common violations that may lead to abnormal activity.
Contents
I. Possible Reasons for TikTok Shop Restrictions
1. Limited Sales Record
If the TikTok Shop fails to meet sales performance standards or maintains a consistently low sales volume, the account may be temporarily restricted. This is commonly seen in newly opened stores or those that have been inactive for a long period. Without ongoing operational activity and stable buyer-seller transactions, the risk of restriction increases.
2. Buyer Complaints and Disputes
Multiple customer complaints such as undelivered items, refund requests, or negative reviews may indicate an unhealthy store environment. As a result, the platform may impose temporary limitations on the account.
3. Invalid or Missing Tracking Information
If order tracking information is inaccurate, unavailable, or unverifiable, it may impact buyer trust and hinder the platform’s ability to confirm order fulfillment. Reliable and traceable shipping details are essential.
4. Abnormal Sales Behavior
Sudden spikes in order volume or unexpected changes in product inventory may be flagged by the system as unusual activity, triggering temporary restrictions.
5. Missing Key Business Information
Missing or incomplete essential business details such as a website, address, or contact information can affect the platform’s ability to verify store authenticity and ensure transaction security. Additionally, poorly created product listings—such as incorrect category selection or missing product details—can also result in account restrictions.
6. Suspicious Network and Behavior
In addition to monitoring sales performance, the platform also conducts regular security checks at the network level. Unusual login attempts, suspicious activity, or fraudulent behavior may cause the system to temporarily restrict the store's features if any irregularities are detected in network security or account compliance.
Please note that beyond the violations listed above, TikTok Shop policies cover a wide range of areas. Any suspicious or non-compliant activity, once detected, may lead to temporary account restrictions.
II. Prevention and Solutions
1. Compliant Store Operations
Ensure all store and product information is complete and accurate. Maintain active engagement, deliver products on time, fulfill orders reliably, and respond to customer issues proactively. Building a positive store reputation and credibility takes time and consistency. Sellers are advised to stay informed about platform policy updates and regularly check store notifications and performance indicators.
2. Maintain a Healthy Account Health Rating
The Account Health Rating (AHR) reflects the store’s compliance over the past 180 days and measures performance against platform benchmarks.
In addition to checking for violation notices in the Seller Center inbox, sellers should promptly review any notices received and determine whether points can be recovered through appeals or policy quizzes.
3. Network Stability and Security
In addition to the basic “one device, one account, one IP” principle, ensure your proxy, store region, and network time zone are consistent. Mismatches between these elements can easily be flagged as suspicious.
When selecting a proxy, pay attention to factors like purity, connection stability, and precise geolocation. For example, IPFoxy's dedicated static residential proxy offers strong performance across these areas, helping reduce risks associated with frequent proxy switching or connections to poor-quality networks. This provides a solid foundation for store stability.
III. Final Thoughts
Keep a close eye on platform rules and your store’s status. Accumulating store reputation and performance metrics from multiple aspects will significantly reduce the risk of account issues and ensure long-term, stable growth on TikTok Shop.