Lemon8: How to operate the overseas 'Little Red Book' successfully?

Recently, the TikTok case is coming to an end, and a large number of netizens have switched battlefields. ByteDance has previously used TikTok to promote its sister app Lemon8, which has now become a new outlet, with downloads soaring and topping the US charts. Many cross-border merchants have smelled business opportunities and have begun to register accounts and try to operate products. However, many merchants are still having a headache and don't know where to start. Don't worry, this article will teach you how to operate Lemon8! If you are interested, read on

I. Market positioning and characteristics

1. Target audience: Mainly targeting young female groups, focusing on the "her economy", covering areas of interest to women such as fashion, beauty, food, fitness, travel, etc.

2. Functional positioning: Positioned as a lifestyle community and interest-based community, it provides users with a platform for sharing life, discovering new things, gaining inspiration, and making references for consumption decisions.

3. Content presentation: The content is presented in a double-sided image and text stream, combining elements of Instagram and Pinterest to provide users with a richer visual experience and flexible browsing methods.

4. Strong community atmosphere: Focus on creating a strong community atmosphere, where users can follow creators, customize information flows, interact with others, and meet social needs and a sense of belonging. At the same time, users are encouraged to create and express themselves, providing them with a platform to showcase themselves.

II. Lemon8 Account Operation

1. Account Registration

(1) Registration method: First, open the app to register an account. Lemon8 supports a variety of registration and login methods, including mobile phone number, email, LINE, Apple ID, Google account, Twitter and Facebook, etc., which provides great convenience for users.

(2) Account Settings: Once you have successfully registered your account, we recommend that you upload a clear profile picture, complete your profile and hobbies, and choose topics that are highly relevant to the brand or category you are interested in. Doing so will not only allow you to receive more personalized content recommendations, but also provide you with a constant source of creative inspiration for your content creation.

It is worth mentioning that Lemon8 is currently only available in North America and Southeast Asia. Similar to TikTok, users in mainland China and Hong Kong cannot directly use this app for the time being. Here we recommend IPFoxy, a professional proxy IP service provider, which can provide IP addresses worldwide, including North America and Southeast Asia, and can also ensure the stability and security of your network during operation, effectively prevent the association between accounts, and reduce the risk of being banned.

2. Content Strategy

(1) Clarify content positioning:

Lemon8's users are mainly female, so brands and merchants should produce enough empathetic content to impress users.

(2) Seize the first-mover advantage:

Lemon8 is still in the early stages of commercialization, and the original KOL quotation system is not yet mature. Brands and merchants can take the lead in layout at this time, spread the momentum through a large number of cooperation, and finally complete the conversion through friendly links or other means.

3. User interaction and community building

(1) Actively participate in topics and activities:

Lemon8's "Search" page provides many entrances, including official events, hot topics and tags. Actively participating in these topics and events can not only get more traffic support, but also see the excellent works compiled by the platform, which is convenient for creators to learn and improve.

(2) Collaboration with KOLs:

Lemon8 provides brands and merchants with the opportunity to cooperate with KOLs. By cooperating with KOLs, the brand's influence can be expanded and the exposure of the content can be increased.

4. Data analysis and optimization

（1）Pay attention to data:

Brands and merchants should pay attention to key data indicators on Lemon8, such as views, likes, comments, etc., to understand the popularity of the content and user feedback.

(2) Continuously optimize content:

Based on the results of data analysis, continuously optimize the quality and strategy of content to improve the attractiveness and conversion rate of content.

5. Avoid illegal operations

(1) Comply with platform rules:

When operating on Lemon8, you should abide by the platform's rules and policies to avoid account bans or content deletions due to violations.

(2) Pay attention to platform dynamics:

As an emerging platform, Lemon8's functions and policies may be constantly updated and adjusted. Brands and merchants should pay attention to the platform's dynamics and adjust their operating strategies in a timely manner to adapt to changes in the platform.

III. Conclusion

In summary, as a lifestyle content community, Lemon8 provides a broad space for promotion and marketing for brands and businesses. I hope the above operation guide can be helpful to all merchants, and I wish you can achieve significant marketing results on Lemon8 in 2025.