3 Effective Marketing Approaches to Attract Free data

Whether it is a e-commerce seller or a foreign trade practitioner, from an individual to a company or brand, data is the focus of publicity and marketing. Only with data can more consumers see their products, thus having the opportunity to understand the products and promote conversion.

Major e-commerce platforms, social media platforms, search engines and other platforms all provide paid marketing functions. This method can indeed quickly increase data, but it is often short-term and requires continuous investment of money, and the marketing cost is high. Therefore, in addition to paid data, different methods can be used to attract free natural data, and there is even a chance to form a longer-lasting publicity effect.

Ⅰ. Basic premise for attracting natural data

It is meaningful to obtain valuable and high-quality data, which requires sellers to have the basic premise of customer acquisition and conversion:

1. High-quality products: Products are always the top priority. Products must not only be of high quality but also highly differentiated. Product features and product descriptions must be precise and attractive.

2. Clear demand: There is demand for the product in the market, and the target audience and target market must be clear.

3. Reasonable pricing: Pricing should be scientific and reasonable.

4. Good experience: Provide consumers with a smooth and good user experience to facilitate conversion and secondary or even multiple purchases.

Ⅱ. Low-cost marketing channels

1. Affiliate Marketing

Most e-commerce platforms have launched affiliate marketing or similar functions and services, which connect official platforms, content creators or Internet celebrities, and third-party cooperation platforms, allowing KOLs who already have a certain number of followers and influence to spread product or brand information, thereby gathering more data and exposure for the products.

Affiliate marketing is different from traditional KOL marketing. KOL marketing requires sellers to find KOLs, communicate about marketing details, and have KOLs publish marketing content. Not only does it require initial search and communication costs, but sellers also have to bear the final actual benefits and results. The costs and risks are high. Affiliate marketing is often results-oriented, does not require advance spending, and is easier to reach new audiences. Marketing conditions and results can be tracked through specific channels.

2. Social Media Marketing

Social media marketing has become a very popular marketing channel, and the official platform has also launched paid marketing functions. But in addition to regular content publishing and interaction, how can we obtain natural data through social media?

Lucky draws or similar activities are very effective ways to motivate users to provide you with data. If the content of the lucky draw is related to the product, it can also help promote purchases. At the same time, more and more consumers are forming online shopping habits, and social media platforms have also launched social e-commerce related functions, such as Facebook and TikTok stores, and Instagram shopping functions, which allow consumers to quickly purchase products on social media platforms, effectively shortening the purchase path.

It is worth noting that in the common multi-platform multi-account matrix operation situation, in order to comply with platform rules and prevent account anomalies, it is still necessary to use an anti-association fingerprint browser and configure IPFoxy dedicated static proxy. Using it to simulate real users can effectively ensure the smooth operation of the account.

3. EDM Marketing

EDM marketing, or email marketing, may sound old-fashioned, but it works. From discount promotions and event invitations to birthday or holiday greetings for specific customers, it can personalize promotional content for different users, making EDM marketing more targeted, more connected, more specific, and easier to track.

No matter which low-budget marketing channel is used, it needs to be used reasonably, and sellers are required to have high-quality products and high-quality content creation capabilities in order to effectively obtain high-quality data.