With the rapid development of short video platforms, TikTok has become the core of global youth culture, especially short drama content has gradually become the mainstream. So how can we make short dramas profitable? This article will analyze the strategy of TikTok short drama monetization for you, and how to grab more traffic through matrix accounts.
Contents
I. How to monetize TikTok short dramas
1. Content Optimization
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Short dramas have the characteristics of reversing the plot in a short period of time and attracting users' attention at a fast pace, so the length of each episode is controlled within 5 minutes. The plot should be ups and downs, with more than 2 reversals to ensure that the content is attractive enough.
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Localized content can not only better touch the emotions of local audiences, but also more accurately attract the attention of local fans, increase viewing rate and interaction rate, and thus increase monetization opportunities.
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Different regions have different cultural taboos and sensitive topics. Pay special attention when creating content, especially content involving sensitive topics such as religion. Careful testing should be done to avoid causing controversy and being banned by the platform.
2. Accurately target delivery
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Use TikTok’s analytics tools to check the performance of different types of content and analyze which content types or topics are popular. If you are not sure whether anyone will watch it, you can first produce a few episodes and put them on test accounts to test the completion rate and reduce the cost of trial and error.
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Take advantage of TikTok's traffic mechanism when publishing, add relevant tags, and ensure that the content reaches the right audience.
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Further refine the existing tracks and target specific user groups. If you focus on comedy skits, you can further subdivide them into campus comedy, workplace comedy, etc. to attract more precise target audiences.
3. Matrix account operation
Matrix accounts maximize traffic and diversify risks by distributing content among multiple accounts. Each account can focus on different types of content, making traffic more vertical and forming their own unique audience groups, helping to achieve:
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Traffic import: Different accounts can divert traffic to each other, and a main account can drive the exposure of other accounts to increase overall traffic.
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Diversify risks: If an account is banned for violating platform rules, other accounts can still continue to operate without causing losses to overall creation.
II. How to monetize short dramas using Matrix accounts
1. Short drama monetization methods
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Pay to unlock episodes: This is the mainstream model for short dramas to monetize. While directly generating revenue, it can also help understand the audience's willingness to pay for content.
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Platform advertising revenue: Get a share of the playback volume through TikTok Creator Fund.
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E-commerce product promotion: earning revenue by promoting and selling products similar to the short drama or its peripherals.
2. Matrix account establishment
(1) After establishing multiple accounts, you should pay attention to business planning for different accounts. Multiple matrix accounts can increase exposure by recommending each other in videos and cross-promoting, for example:
- The main account can publish the full version of the plot, while the lead account publishes the free version or simplified version of the content, attracting viewers to pay to watch the full version through the suspense of the plot and the setting of the plot.
- Customize and promote different peripheral products based on the account's positioning and content theme. For example, an account for a suspense short drama can promote detective props or adventure books related to the drama, accurately pushing products to viewers who are willing to buy.
- By attracting different fan groups through different accounts, we can test user needs, optimize content based on needs, and improve creative content based on different conversion rates.
(2) Adjust the account update frequency according to demand. Some accounts may need frequent updates to stay active, while some accounts may choose to update regularly to maintain a certain amount of content accumulation.
(3) The most important thing about matrix accounts is to prevent the association problem between multiple accounts. If the platform determines that the account is an associated account, once a problem occurs in one account, it is easy to cause the entire account to be wiped out. Pay attention to the environmental isolation between accounts. You can consider using a cloud phone or fingerprint browser.
3. Matrix Account Anti-Blocking Guide
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Operating multiple accounts means complying more strictly with platform rules and regularly reviewing the content posted by each account to ensure that they do not violate TikTok's community guidelines.
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Monitor account status in a timely manner, provide early warning of account abnormalities, and avoid losses caused by sudden account closures.
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TikTok itself has very high requirements for the environment. It can only run on local native IP and pure devices. It is recommended to test the IP before use to prevent equipment pollution. I recommend the IPFoxy residential proxy for self-use. It has many native resources, reasonable prices, and high purity and exclusivity, which can help matrix accounts to realize short dramas.
III.Conclusion
TikTok short dramas have huge monetization opportunities, but they are also accompanied by many challenges. I hope this article can help you solve the problems encountered in the process of short dramas popularize, abide by platform rules, and adopt reasonable operation strategies. I believe you will definitely gain something in this process!