Amazon Q4 2025 Peak Season Is Coming – Are You Ready?

Every year's Q4 (fourth quarter) is a time for e-commerce sellers to show their skills. Black Friday, Cyber Monday, Christmas shopping season and New Year's promotions... Consumers make large purchases during this period. According to historical data, Amazon's sales in Q4 usually account for 30%-40% of its annual sales.

Some sellers' Q4 performance even surpassed that of the previous three quarters. During Black Friday and Cyber Monday shopping week in 2024, Amazon's third-party sellers set a new record with sales increasing by over 80% compared to normal. Competition in Q4 2025 is expected to intensify.

So, how can sellers stand out in this traffic war? The following editor will help you sort out the key points for preparation before the Q4 peak season from different dimensions.

I. Product Selection Preparation

Product selection during peak season is crucial for success. Q4 consumption typically focuses on categories like gifts, holiday decorations, apparel, or electronics. As popular categories shrink and competition becomes increasingly fierce, selecting the right products becomes crucial for success.

• Gift-oriented: Q4 is also the gift-giving season. Consider choosing exquisite products such as toys and creative household items.

• New product trends: Follow the hottest products on social media like TikTok and Instagram, and filter them based on Amazon's best-selling list.

• Differentiated design: Even hot-selling products need to enhance their competitive advantage through differentiation in materials, packaging, etc.

Tips: It is best to complete product selection and stocking 3-4 months in advance to avoid logistics delays and stock-outs. When selecting products, pay attention to environmental/health-related trends, such as reusable holiday decorations and BPA-free tableware.

II. Inventory and Logistics

The biggest problem during the Q4 peak season is stock outs. This not only causes loss of orders but also leads to a drop in rankings, affecting subsequent development during the entire peak season. Generally speaking, it is best to follow the following schedule:

1. Stock up in advance

It is best to complete product selection and finalize it in August and start production in September. According to sales forecasts, the inventory volume in Q4 2025 can increase by more than 20% compared with last year.

2. FBA warehouse strategy

Pay close attention to Amazon's inventory limits (Storage Limit, IPI score), try to distribute warehouses, avoid concentrating in a single warehouse, and reduce the risk of delays.

3.  warehouse + self-delivery backup

Establish a third-party warehouse as a buffer. Once the FBA warehouse is full or out of stock, it can be quickly switched. For hot-selling SKUs, it is best to have an emergency plan for self-delivery.

III. Advertising and Marketing

1. In-site advertising

• Products (Sponsored Products): Lock in core keywords and ensure coverage of hot search terms

• Sponsored Brands: Increase brand exposure and grab homepage banners

• Sponsored Display: used for remarketing to attract users who have browsed but not placed an order

2. Off-site marketing

• Social media promotion: Promote through TikTok videos, YouTube unboxing videos, or Facebook groups.

• Email marketing: Push holiday discount coupons to old customers to increase repeat purchases

Tips: Off-site marketing should pay special attention to strategy. Many sellers will use the matrix method to obtain more traffic, but pay attention to Amazon's strict risk control mechanism to avoid the risk of association between accounts. It is recommended to use IPFoxy proxy like me to ensure the independence of the network environment between accounts and avoid the account being blocked during Q4 due to IP issues.

3. Promotional activities

• Sign up for Amazon's official Lightning Deals, Coupons, or Prime Exclusive Discounts

• Set up flash sales on Black Friday and Christmas to increase conversion rates

IV. Product Page Optimization

1. Listing Optimization

• Image: Increase click-through rate through high-definition main image + festive scene image

• Copywriting: Highlight the gift attributes and capture holiday keywords (such as "Christmas Gift")

• Video: A 30-second short video showing the usage scenario is more likely to impress consumers

2. A+ Pages and Brand Flagship Stores

Use pictures and text to show product differentiation, add comparison tables, and highlight advantages

3. Reviews and social proof

Accumulate more genuine positive reviews before the peak season and use Vine or early reviewer programs to obtain feedback

V. Summary

Another Q4 is here, and sellers have begun to prepare. This article brings you optimization solutions in multiple dimensions, and I hope it will be helpful to you!