For cross-border e-commerce practitioners, Instagram is undoubtedly an important platform for expanding overseas markets, increasing brand awareness and promoting product sales. However, in the actual operation process, it faces many headaches - account security, content creation, user interaction, etc. A small mistake may make the efforts go to waste. How to break through the difficulties and achieve business growth? Below I will answer the top ten common questions about IG operation for you
Table of contents
- Question 1: What should I do if the fan interaction rate is low?
- Question 2: How to determine whether a product is suitable for promotion on Instagram?
- Question 5: What to do if the account has restricted functions?
- Question 6: How to create content that attracts overseas audiences?
- Question 7: Is it necessary to publish stories? What is their purpose?
- Question 8: Can I transfer videos?
- Question 9: What is Reels? How to use Reels to promote marketing activities?
- Question 10: How to ensure the security of Instagram account?
Question 1: What should I do if the fan interaction rate is low?
answer:
The key is to actively respond to fans' comments and private messages, so that fans feel valued and cared for. You can also regularly hold interactive activities, such as Q&A activities to answer fans' questions about a certain topic, or lucky draws, requiring fans to like, comment, and share specific content to participate in the lucky draw, and use these methods to enhance fans' sense of participation and stickiness.
Question 2: How to determine whether a product is suitable for promotion on Instagram?
answer:
To determine whether a product is suitable for promotion on Instagram, you must first analyze whether the characteristics of your target customers match those of Instagram users. Studying competitor performance and market research are also key steps.
Question 3: How to do good data analysis on Instagram?
answer:
Learn to use Instagram's built-in analysis tools to pay attention to key indicators such as follower growth trends, content exposure, likes, comments, and reposts. Analyze the data performance of different types of content to understand which content is popular with fans and which needs improvement. Adjust subsequent content strategies, publishing time, label usage, and other operational methods based on data feedback to improve the overall performance of the account.
Question 4: In the face of fierce competition, how can new accounts stand out?
answer:
(1) On the one hand, we should constantly learn and draw on the operational experience of excellent accounts in the same field, such as content format, interactive methods, etc., but we should not imitate them completely. Instead, we should innovate on this basis and create our own unique content and operating model.
(2) On the other hand, you can actively cooperate with other accounts that have a certain degree of influence but are not direct competitors, recommend each other in your accounts, expand your own fan base and sphere of influence, and gradually stand out in the competition.
Question 5: What to do if the account has restricted functions?
answer:
If your account is restricted, you should first contact Instagram customer service to find out the specific reason for the restriction, which may be due to violation of some less obvious rules or misjudgment. Make corrections based on the feedback from customer service, such as deleting illegal content, adjusting certain operations, and then appeal to customer service to request the restoration of the normal functions of the account.
Question 6: How to create content that attracts overseas audiences?
answer:
(1) Conduct in-depth research on the target market’s cultural preferences, consumption habits, and aesthetic trends, and create content based on product features. (2) At the same time, you can use high-quality product photos and vivid and interesting videos to showcase the product’s usage scenarios and advantages, and then pair them with concise, clear, and appealing copywriting to tell the brand story or the cultural connotation behind the product, thereby triggering emotional resonance among overseas audiences. For example, in view of the European and American markets’ emphasis on environmental protection and personalization, highlight the product’s environmentally friendly materials and customized services to enhance the attractiveness and appeal of the content and promote product sales.
Question 7: Is it necessary to publish stories? What is their purpose?
answer:
It is necessary.
(1) Stories provides a variety of interactive tools such as voting, Q&A, sliders, and stickers to encourage users to participate in the content and actively express their opinions and ideas, thereby enhancing the interaction and connection between users and brands, and also helping brands better understand user needs and preferences.
(2) In addition, stories can promote user stickiness. Since the content of Stories will automatically disappear after 24 hours, this time limit will give users a sense of urgency, prompting users to check more frequently, thereby increasing the frequency and duration of users' use of Instagram and improving the effectiveness of publicity and promotion.
Question 8: Can I transfer videos?
answer:
It is not recommended. If you copy a large number of videos, the official will think that your videos lack originality and have poor content quality, which will reduce the weight of your account and reduce the number of recommendations.
Question 9: What is Reels? How to use Reels to promote marketing activities?
answer:
(1) Reels is a short video feature launched by Instagram that allows users to create and share short videos up to 30 seconds long, usually accompanied by music and various creative effects.
(2) To use Reels to promote marketing activities, you can increase exposure by creating attractive content, using popular music and hashtags, interacting with users, and collaborating with other users or brands to increase brand awareness and user engagement.
Question 10: How to ensure the security of Instagram account?
answer:
In the early stage, new accounts should gradually increase their activity like normal users to avoid being judged as abnormal by the system due to excessive activity, which can effectively reduce the risk of account closure. It is recommended not to perform a large number of operations in a short period of time, such as crazy following, liking, commenting, etc., and do not switch IPs and devices frequently, and try to maintain a stable login status of one number, one IP, and one device. You can consider using IPFoxy, which provides global IP addresses, including static residential IPs, to configure independent and clean IP addresses for each account.
In short, novices will encounter many problems when operating Instagram, but as long as they understand and master the solutions to these common problems and continue to learn and practice, they can gradually improve their operation level, create an influential and attractive account on Instagram, and achieve their own operation goals.