​​Etsy Shop Registration 2025: Step-by-Step Guide & FAQs​

With the booming development of cross-border e-commerce, Etsy , as a world-renowned platform for handicrafts and specialty products, provides excellent business opportunities for handicrafts and specialty product sellers. Today, I will analyze in detail the latest Etsy store registration process and precautions in 2025 to help you easily start a cross-border e-commerce business.

1. Detailed process of Etsy store registration

1. Prepare the materials

Proof of identity: An overseas / Hong Kong ID card, passport or driver’s license is required (Chinese mainland ID cards are not currently supported for direct registration).

Contact information: overseas email address and overseas phone number (only fill in, no verification required).

Address information : real overseas address (can be obtained through the rental platform).

Receiving account : international bank account or third-party cross-border payment platform.

Credit card: International dual currency credit card ( Visa/MasterCard supporting AVS verification ) is used for deduction.

Product information : High-resolution images, descriptions and pricing strategies for original handmade products.

2. Create Account

(1) Visit the Etsy official website and click “Sell on Etsy” → “Open an Etsy Shop” .

(2) Fill in basic information:

Name: Optional, but must be consistent with the receiving account.

Email: used to receive verification and notifications.

Password: at least 6 characters, a combination of letters and numbers is recommended.

Username : 4-20 characters, reflecting brand characteristics and avoiding sensitive words.

3. Email Verification

After submission, check the verification email and click the link to activate your account.

4. Set store information

1. Language and Currency: Select the default language (cannot be changed) and the target market currency.

2. Store name: must be unique and conform to the regulations (no more than 20 characters, no symbols).

3. Store introduction: briefly describe the brand story and product features to enhance buyer trust.

4. Store visuals : Upload your LOGO and banner images. It is recommended that they be consistent with the product style.

5. Bind payment method

Receiving account: Bind to a third-party cross-border payment platform to avoid directly authorizing the capture of tokens and triggering risk control.

Credit card: A physical card that supports AVS verification is required .

6. Listing products

Product requirements: At least 1 handmade original product, and pictures or videos of the production process must be provided.

Product description : The title contains keywords, the details include material, size, etc., the classification is accurate and labels are added.

7. Submit for review

After completing all the information, submit it and it can be officially operated after it passes the review (usually takes 1-5 days).

2. Things to note when registering an Etsy store

1. IP and device anti-association

The Etsy platform requires that the operating IP must remain stable with the registered IP for a long time. Frequent IP switching will be judged as a " high-risk account " and may result in temporary or permanent ban. Logging into multiple stores under the same IP , or using the same device /IP to register stores in batches, will be judged as " account association " by the system , which may also result in all associated stores being blocked .

We recommend you use the static residential IP proxy IPFoxy , which provides global dynamic and static proxy services with excellent purity and speed performance. It can help isolate multi-account matrix IPs , avoid account blocking due to regional restrictions / account associations, and increase the success rate of account maintenance.

2. Product Compliance

Proof of handwork: The product must contain handmade elements (such as hand-painted, customized accessories), and keep records of the production process.

Infringement risk: plagiarism or selling non-original products is strictly prohibited, otherwise you will be permanently banned.

3. Data consistency

The registered name, payment account, and credit card information must be consistent to avoid review failure due to information conflict.

4. Closing high-risk behaviors

Multiple stores share the same credit card /PayPal account.

Modify the key information and then register a new store.

Reported as non-handmade goods (such as 1688 goods).

three, Etsy Cross-border FAQ

Q1 : Is the Etsy store IP important?

A1 : Most mainland players are banned because of IP issues. Of course, it is best to have a fixed IP , and a static residential IP is preferred.

Q2 : The Etsy store display is normal, why are there no orders?

A2 : A store that is operating normally but has no orders is usually caused by inaccurate product positioning, lack of differentiation or insufficient marketing. It is necessary to optimize product selection, strengthen product uniqueness and increase promotion efforts.

Q3 : Is it necessary to stock up on Etsy ? Or can I ship from China ?

A3 : No need to stock up, supports direct shipment from domestic (postal parcel / dedicated logistics), and can also use virtual warehouse to hide the shipping location information.

Q 4 : Can sellers from mainland China register directly on Etsy ?

A4 : You cannot register directly. Your identity proof, email address, address, payment account, and contact information must all be overseas.

Mastering the Etsy store registration process and precautions is the first step to successfully conducting Etsy cross-border e-commerce business. I hope this article can provide you with clear guidance, allowing you to smoothly set sail on the Etsy platform and start your own cross-border business journey.