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2025 Practical Guide to Opening and Operating a Flipkart Store in India's E-commerce Sector

As India's e-commerce market continues to expand, Flipkart, one of the largest local platforms, is attracting more and more sellers' attention. This article will detail the latest 2025 version of Flipkart's store entry process and practical operation guidelines, from pre-preparation to post-store maintenance, helping you avoid common problems and take fewer detours.

I. Flipkart Entry Process

1.Pre-entry Preparation

Before registration, be sure to clarify the following core points:

Product Adaptability: The Indian market is price-sensitive, and low-priced, cost-effective products are more competitive.
Category Access Restrictions: Some categories (such as health products, electronics) require additional review or local Indian authorization.
Logistics Mode Selection: You can choose self-fulfillment (Seller Fulfilled) or Flipkart's own logistics (Flipkart Advantage). The latter improves fulfillment efficiency but requires inventory pre-positioning.

2.Preparation of Entry Materials

Materials
Instructions
Local Indian bank account
Used for receiving payments and verifying the seller's identity (can be linked through payment platforms such as Payoneer and WorldFirst)
PAN card (Permanent Account Number)
Indian tax identification number, applicable to company or individual identity, must be provided
GSTIN (Goods and Services Tax Identification Number)
Indian Goods and Services Tax number, which can be applied for by third-party service providers on behalf
Local mobile phone number + local address
Must be used for receiving verification codes and logistics verification; without a local mobile phone number, the account registration and verification process cannot be completed
Business license / company registration documents
Supports local Indian companies, and also supports Chinese sellers to enter after registering an Indian company through a service provider
Identity proof + address proof + company seal and other materials
Must be provided during the KYC real-name verification process, including the director's ID card, address proof and other materials
Local real IP
Ensure that the account is not judged as a fake account due to instability

3.Registration Process Steps

Open the Flipkart Seller Hub official website;
Click "Register Now" to enter the registration interface;
Fill in enterprise information: including company name, contact information, business license, etc.;
Submit GST/PAN information and verify mobile phone number and email;
Bind the payment account and set product categories;
Complete KYC verification (takes about 3-7 working days);
After passing the verification, you can log in to the background to upload products, set prices and logistics modes.

II. Practical Guide for Flipkart Store Operation

1.Account Environment Construction

If you want to open a store and list products on Flipkart as a "seller", you must indeed meet the local qualification requirements. The seller registration process must be an Indian local identity/entity; otherwise, you cannot complete the KYC verification, nor can you officially open a store and sell.
Therefore, a real residential IP is required, preferably an Indian native IP. For example, using IPFoxy, which assigns a real and clean independent IP to each account. IPFoxy supports IP proxies in multiple regions, can simulate the local user environment, and plays a role in account operation, advertising verification, etc.

2.Product Listing and Optimization

Title specification: Include core keywords, appropriately localize, and use a mix of English and Hindi.
Picture requirements: High-definition pictures with white background, it is recommended to upload 4-5 pictures to show details and scene pictures.
Accurate category matching: Ensure that products are placed in the correct category to avoid limited exposure.
Pricing strategy: First "low-price 引流 (drainage)", then increase the average order value through package combinations/add-on purchases.

3.Advertising Placement Strategy

Use the Flipkart Ads system for product promotion.
Recommended mode: Combined use of keyword placement and automatic placement.
Review advertising data weekly to optimize CTR (Click-Through Rate) and CVR (Conversion Rate).
Tips: High conversion periods for advertisements are mostly concentrated in Indian holidays and the end-of-month salary cycle.

4.Logistics and Fulfillment Suggestions

Prioritize the Flipkart Fulfillment warehouse distribution mode to improve delivery scores.
For self-fulfillment, it is recommended to bind mature local Indian logistics providers, such as Delhivery and Blue Dart.
Strictly control the delivery time; delayed delivery will directly affect the seller's rating and exposure.

5.Customer Service and Review Management

Proactively manage the comment section: respond to negative reviews in a timely manner and set up automatic reply templates.
The return rate can be reduced through after-sales compensation mechanisms (such as issuing coupons, free replacement).
Using WhatsApp/phone communication is one of the conventional service methods in Indian e-commerce, which enhances customer trust.

6.Multi-account Operation and Anti-association Strategy

For sellers engaged in team-based or matrix-style operations, multi-account management is standard. However, Flipkart has increasingly strict monitoring of account behaviors logged in with the same device and IP in recent years, which may easily trigger association risk control and account freezing.
Pay attention to the isolation of device IPs, and each account has a different account environment. You can use fingerprint browsers and other multi-opening tools with proxy IPs for secure operation of multiple Flipkart stores.

Summary

2025 is a year of escalating competition in India's e-commerce sector, and Flipkart's entry barriers and operation rules are becoming increasingly standardized. For sellers, early entry + precise operation + good logistics + localization are the keys to success. Seize the dividend period and attach importance to long-term operation.
Last modified: 2025-07-24Powered by