2024 Black Friday and Cyber Monday dates are here! How to market?

Black Friday and Cyber Monday are big promotions that almost every e-commerce seller cannot miss. They can not only increase sales at the moment, but also attract traffic to their own stores and next events. So how do you prepare for Black Friday and Cyber Monday? Let's start with marketing today.

Ⅰ. Time of each station

To participate in a big promotion, you must clearly know the time of the event, so as to make good early time planning:

US: November 21 - December 2

Canada: November 21 - December 2

UK, Germany, France, Italy, Spain, Netherlands, Sweden, Poland and Belgium: November 21 - December 2

Japan: November 27 - November 28 (early bird period), November 29 - December 6 (official promotion)

Australia: November 19 - December 2

Mexico: November 28 - December 2

Brazil: November 22 - December 2

Singapore: November 21 - December 2

Ⅱ. Key points of marketing strategy

1. EDM

EDM (Email Direct Marketing) is one of the most basic and indispensable marketing methods. It can truly and effectively shorten the contact and communication path with customers, convey important marketing information to customers more closely and quickly, and accumulate customers for the store.

Before the big sale, send emails to customers to convey product information and discount information such as best-selling products, new products, etc. It is best to spend some time on the marketing copy and visual effects of the email. More interesting emails can catch customers' attention faster among many marketing messages!

In terms of email sending, more than one platform provides relevant tools for sellers. For example, Amazon's Managed Buyer Engagement (MYCE) can help sellers view email open rates and conversion rates, and Shopify's Shopify Email can help merchants import brand elements and automatically layout them. Making full use of the official tools can effectively improve marketing efficiency.

2. Integrate social media

In addition to EDM, which has a short contact path, there is also social media marketing, which has a wider coverage. It is a good choice to expand the coverage of information communication by leveraging the influence of mainstream social media platforms, or to expand sales channels directly on social media platforms.

For example, Amazon's social media promotional codes, Etsy's direct creation and publication of social media posts... In addition, platforms with extremely high numbers of active users, such as Facebook, Instagram, and TikTok, have also launched sales functions in recent years. After cooperating with some e-commerce platforms, they can also link transaction data from other platforms.

3. Account Status and Localization

During major promotions, the number and level of activity of buyers and sellers increase significantly. In order to maintain the order and ecology of the platform, the platform's monitoring will be relatively stricter. Therefore, you should pay close attention to the account status during the busy promotion preparation period and promotion period.

In order to better obtain local push traffic, conduct localized and differentiated operations, many e-commerce sellers will use the method of positioning IP to the target market. However, at the same time, special attention should be paid to the quality of IP, such as type, purity, optional regions, and stability. Even if there is a problem in only one aspect, there will be a great risk of being judged abnormal or even blocked.

Therefore, using IPFoxy residential proxy is a less error-prone option. For sellers with multiple stores, using independent IP for each store/site/account can effectively avoid IP conflicts and restrictions. At the same time, more than 200 regional options around the world can easily meet the positioning needs of different sites. In addition, there are high-purity, high-stability, and high-security networks and connections that can greatly reduce abnormal risks and avoid falling behind on the most basic issues.

Ⅲ. Final Thoughts

In order to seize the business improvement opportunities of the important year-end promotions, it is necessary to make good marketing preparations and network security in advance to avoid problems during the busy official activities.