2024 Black Friday and Cyber Monday are coming soon! Here is the best strategy !

As Black Friday & Cyber Monday 2024 approaches, cross-border e-commerce sellers have an important sales opportunity. The following is a guide prepared for cross-border merchants to help you seize business opportunities in this shopping carnival season.

I. Activity time

The 2024 Black Friday Cyber Monday promotion is coming soon. Not only is the time of this event advanced, but the duration period has also set a record high , covering almost the entire Thanksgiving shopping season, providing sellers and consumers with a longer sales and purchasing window.

Among them, the promotion time of the two major retail platforms, Amazon and TikTok Shop, is as follows:

• Amazon Black Friday online sale time:

US , Canada, and European stations : November 21 - December 2

Japan: Early bird period November 27th - November 28th , official promotion November 29th - December 6th

Australia : November 19th - December 2nd​

Mexico , Brazil , Singapore: November 21 - December 2

•   TikTok Shop Black Friday Network Time:

The Black Friday promotion on TikTok Shop in the US will start at 4 p.m. local time on November 13 and end at 11:59 p.m. on December 2 , lasting for half a month . TikTok Shop starts earlier than Amazon's promotion, providing sellers with a longer promotion window.

TikTok Shop also promises to provide more benefits to cross-border sellers during the peak season, including 20% and 30% discount coupons in the two phases of the event respectively .

TikTok Shop also encourages merchants to complete the Black Friday main pallet listing before October 27 in order to make full use of the traffic resources and promotional activities provided by the platform.

Please note that these times may be adjusted according to actual conditions. It is recommended to pay close attention to the official announcements of major e-commerce platforms and retailers to obtain the latest promotion information.

II. Preparation Strategy

1. Inventory Management:

Plan your inventory rationally based on historical sales data to avoid out-of-stock or unsalable inventory. Ensure the latest warehousing time during the promotion period so that you can participate in the promotion in time .

2. Advertising strategy:

During the peak season, advertising competition is fierce. It is recommended to avoid popular keywords and use core keywords and long-tail keywords instead. At the same time, allocate advertising budget reasonably to ensure sufficient exposure during the promotion period .

3. Promotional activities:

Adopt a multi-wave promotion strategy, you can offer small discounts in the early stage of Black Friday, and then launch large discounts during Black Friday and Cyber Monday. In addition, set up a variety of discount forms such as full discounts, bundled sales, etc. to improve conversion rate.

4. Social Media Marketing:

Use social media platforms (such as TikTok , Instagram , etc.) for promotion, and combine EDM (email marketing) to convey hot-selling products and discount information to customers to expand brand exposure.

5. Pay attention to account security:

During the promotion period, platforms such as Amazon will tighten their policies and the frequency of account reviews will increase. Merchants should avoid any operations that may cause account risks and regularly check the compliance of their accounts to ensure that there are no violations of platform policies. If an account has a warning, it needs to be resolved as soon as possible.

6. IP address isolation :

For merchants who operate multiple accounts, if they use the same IP address to log in to multiple stores , it may be detected by the platform and regarded as a violation. Merchants can use IP proxy services to hide the real IP address and avoid association between accounts. Here I recommend IPFoxy , which has its own dynamic and static IPs and can provide clean IP addresses worldwide , which can basically meet the various needs of our cross-border operators.

Ⅲ.Notes

1. Self-check the listing content: Before the big promotion, merchants need to self-check the product listing to ensure that there are no sensitive words or illegal characters to avoid the link being removed from the shelves. At the same time, if the product is updated, the listing content should be adjusted in time to ensure the consistency of information .

2. Avoid discount duplication : When setting discounts, merchants need to be careful to avoid discount duplication due to setting errors, which may lead to the risk of " zero-yuan purchases " . It is recommended to increase the approval process for internal management, strengthen internal management in advance , ensure that each step is confirmed , and avoid losses caused by discount setting errors .

3. Pay attention to logistics and after-sales: ensure that the logistics link is well prepared and handle after-sales services in a timely manner to improve buyer satisfaction.

IV. Conclusion

Black Friday and Cyber Monday are one of the most important sales opportunities of the year for cross-border e-commerce sellers. Through reasonable stocking, accurate advertising and effective promotion strategies, sellers can achieve a significant increase in sales during this shopping season. Be prepared in advance and seize this opportunity. I wish you all great sales during Black Friday and Cyber Monday !