TikTok Mid-Year Sale Is Here: Tips to Maximize Sales and Avoid Common Mistakes

TikTok Mid-Year Sale is a marketing promotion event held by TikTok Shop at the mid-year node. The strong promotion atmosphere is a great opportunity to achieve explosive sales. Last year's Mid-Year Sale achieved a 145% GMV growth. This year, the official said that it will further increase the benefits and cover all new countries!

The UK, France, Germany, Italy, and Spain will hold their Summer Sale from June 24 to June 30, while the US Deals For You Days will be held from July 7 to July 19. Seize the opportunity of TikTok's mid-year promotion and refer to the preparation and avoidance strategies in this article to help your store explode with orders!

I. Guide to Avoiding Pitfalls

1. Insufficient inventory

Failure to prepare inventory in time before a big sale, insufficient inventory, delayed delivery, etc. can easily lead to out-of-stock situations, affecting the subsequent fulfillment process and also having a negative impact on store performance in dimensions such as evaluation.

2. Logistics can’t keep up

The selected logistics partners are not capable enough and there is a lack of emergency logistics plans, which affects the delivery speed of goods and packages and the shopping experience of consumers.

3. Blind and rough advertising

Failure to conduct AB testing in advance, choosing advertising keywords that are too competitive, poor quality advertising materials, and failure to follow up on advertising placements and make timely adjustments will all lead to low efficiency.

4. Ignore traffic entry

The strong atmosphere of platform promotion does not mean that a single store can still have very ideal traffic and promotion performance. If you do not properly participate in platform activities and set relevant preferential policies, it is easy to miss traffic.

5. Abnormal store status

The network threshold for using TikTok is high in itself, and the requirements for operating a TikTok Shop are bound to be higher and more comprehensive. During the fast-paced promotion period, if the store status fails and the sales link or customer support process cannot be completed normally, the entire sales rhythm will be affected.

II. Explosive Order Strategy

1. Reasonable stocking and timely fulfillment of contracts

Stocks should be prepared at least 2-4 weeks before the start of the big sale. You can consider multi-channel delivery, such as multiple local warehouses, or a local warehouse + cross-border warehouse delivery model.

2. Follow up on advertising

Check the data provided by the platform, such as ad creatives and ad materials, and conduct AB testing 2 weeks before the promotion. Pay close attention to ad delivery after the promotion begins. You can increase the bid appropriately during the active period to improve the delivery success rate.

3. Grasp multi-channel traffic

In the early and middle stages of a big promotion, you can increase your efforts in content delivery, such as adding tags, hot words, co-creating content or challenges with experts, and combining the official account of the same store and all channel accounts to expand the scope of delivery.

In addition to content, you can also start with live broadcast. Live broadcast can also cooperate with experts, co-broadcast with experts, and conduct multiple short broadcasts.

If you meet the requirements, you can sign up for the official promotion, which can get more exposure for new customers, while old customers can receive return discounts and other preferential information.

4. Store stability maintenance

During the promotion period, it is even more important to ensure the stability of the store status, especially for merchants who adopt a multi-store strategy or an official account + channel account strategy.

The most commonly used Anti-detect browser + proxy in e-commerce is basically the most convenient and reliable. Common mainstream proxies such as IPFoxy can be used. Configure the exclusive IP in the Anti-detect browser to achieve independent isolation of multiple stores and multiple accounts to ensure store security and stable status.

III. Final Thoughts

Perfect the preparations for pre-, mid- and late-stage sales and multi-dimensional conditions of the store to seize the opportunity of explosive sales during TikTok’s mid-year promotion!