10 common problems and lessons for Tiktok operators

On TikTok, a platform full of opportunities, newbies often encounter various challenges in the early stages of operation. From understanding complex algorithms to improving the completion rate of videos, every step is full of unknowns. Have you ever uploaded a video and waited anxiously, only to receive very few views? Have you tried various strategies but still felt lost and confused?

If you are facing such a dilemma, then this article is for you. Next, I will reveal 10 common problems that novices encounter in TikTok operations and provide practical insights. If you are interested, read on!

Question 1: Can a store open multiple categories?

• A merchant account can only select one main category when registering, but after leaving the Novice Village, merchants can apply for multi-category operations, and a store can have up to three categories. The multiple categories applied for must be consistent with the categories sold on the third-party e-commerce platform/sold normally and have ratings/the entity of the third-party e-commerce platform is consistent with the entity of the TikTok Shop store.

• Inspiration: If you want to change the main category during the operation, you can change it in "Qualification Center> Category Qualification", but you must remove all the products originally on the shelves before you can do so. It can only be modified once within six months. It is recommended to confirm the products and categories before opening a store.

Question 2: How many stores can be opened with one business license?

• On the TikTok platform, one business license can open multiple stores, but the specific number depends on TikTok's policies and regulations. According to current information, one valid business license or ID card can open one TikTok store.

• Enlightenment: If you need to open more stores, each enterprise or individual operator needs to have an independent business license or operating permit. In addition, if you open multiple stores, you must pay attention to preventing association. You can use fingerprint browsers to manage multiple store accounts to reduce the risk of store bans and improve account security.

Question 3: What levels of traffic pools does TikTok have?

• TikTok divides traffic into different traffic pools. After a video is released, Douyin will allocate a basic traffic pool to it based on the account weight. If the video has good performance in indicators such as completion rate, it will be moved to a larger traffic group. Douyin's traffic pool division standards are not unique, there are three levels, four levels, etc. Including basic traffic pools with less than 100-500 people, as well as medium traffic pools and other higher-level traffic pools.

• Implications: By improving key metrics of your video, such as completion rate and engagement rate, you can increase the chances of your video entering a higher traffic pool.

Question 4: Where does TikTok’s traffic come from?

• System recommendation traffic: 90%; personal homepage traffic: 5%; fan attention traffic: 3%; other sources: 2% (including tags, searches, music, etc.)

• Inspiration: You can improve the performance of videos in various traffic channels by optimizing video content, increasing user interaction, using appropriate tags and music, etc., so as to gain more exposure and views.

Question 5: Is TikTok suitable for foreign trade B2B?

• Many traditional B2B companies want to expand their channels or transform, so TikTok is actually a good choice. TikTok has an advantage that Douyin in China does not have: TikTok content has a very high search weight in Google, which not only can obtain TikTok's internal traffic dividends, but also can use TikTok to layout Google.

• Inspiration: B2B foreign trade companies can use this advantage to publish video content related to the industry, products, and application scenarios at a certain frequency, seize core keywords, and attract more accurate traffic through search engines.

Question 6: Why can’t I follow others after registering on TikTok?

• More than 70% of the time, it’s because the network is not working, or the personal information is not completed, or the email address is not verified.

• Inspiration: It is recommended to use a pure IP to ensure the speed and stability of the network. In addition, you can refresh your phone more often to make your weight normal.

Question 7: What is the normal number of views for TikTok’s first released video?

• When a normal TikTok user posts a video, the system recommends a primary traffic pool of 100 to 500. The system will then decide whether to push the video to the next traffic pool based on the five important indicators of the video (like rate, comment rate, forwarding rate, completion rate, and attention ratio). However, if the video rate is less than 100, it means that there is a problem with the account.

• Inspiration: Maintain the five important indicators of your account, interact more with users, and keep your account active!

Question 8: There are so many countries for TikTok, how should I choose?

• Small B-type and B2C-type mature cross-border sellers who want to do live streaming can choose the UK and Indonesia, two relatively mature markets, to make videos, open small stores, and sell goods quickly through live streaming.

• B-type and B2C cross-border sellers who want to build independent websites or external links can choose the US region with the largest number of users. The consumption level in the US is relatively high, and TK stores are also planning

• Cross-border e-commerce sellers with low product unit prices can test the current blue ocean market: the four Southeast Asian countries of Thailand, Vietnam, Malaysia, and the Philippines, and start a one-store-sells-global model.

Question 9: Why is TikTok not viewed?

• One of the reasons may be that the device and network environment used to log in to TikTok are abnormal. In addition, it may be because the video is reposted and not original. Or it may be because the content of the video is inappropriate.

• Inspiration:

(1) Before opening TikTok, check whether the Internet environment is accurately positioned and whether there is no risk of blacklisted IP. If an impure IP is used or the positioning is inaccurate, it is likely to result in limited traffic or zero playback. A safe and stable login environment is the basis for a good TikTok. Here we recommend using a professional and reliable IPFoxy, which provides pure dynamic and static IP proxies around the world, while ensuring your network stability, and can basically meet your various cross-border business needs.

(2) In addition, it is forbidden to copy other people's videos, and domestic videos should not be copied to Tiktok. You can deeply create secondary videos, and it is best to make original videos. You must also pay attention to the compliance of the video content.

Question 10: What is the inspection period for a new TikTok store?

• In order to help merchants improve the quality of order fulfillment, all new cross-border stores that settle in TikTok shop (including self-settled merchants and targeted invited merchants) need to go through a new store probation period. During the probation period, there is a daily limit on the merchant's orders, that is, "newbie restricted self-settled corporate merchants" are limited to 50 orders per day, and "targeted invited corporate merchants" are limited to 80 orders per day.

• Revelation: After creating a new store, merchants can click on the "Newbie Limit" module on the homepage of the TikTok shop seller center to view the daily order limit. Merchants click "More" to jump to the new store probation period introduction page, where merchants can view the daily orders, order limit, and how to pass the probation period.

By deeply understanding the common problems of TikTok operation, I believe you should now have a clearer understanding of this platform. I also believe that as long as you apply the above enlightenment to practice and continuously optimize your TikTok operation strategy, your store will definitely get better and better! Finally, I wish you who read this article a smooth journey on TikTok and create more eye-catching content.